Crave
Website:
icrave.it
Job details:
ABOUT CRAVE
Crave makes nicotine lozenges that actually don't suck. Bold flavors, Watermelon, Peachy Paradise, Green Apple, designed for a generation that's done with cigarettes but not with craving something good. We're a small, early-stage team building a real brand with a real identity. The packaging is loud, the flavors are fruit-forward, and everything we do is unapologetically Gen-Z. We're not playing it safe. We're building something
WHAT YOU'LL DO
→ Own Crave's Instagram page end-to-end, strategy, calendar, execution, and performance
→ Build and maintain a monthly content calendar aligned with the brand's identity and campaign goals
→ Write scripts for Reels, captions, and video content- the voice should feel native to the brand
→ Plan and lead shoots once a week in-office
→ Edit photos and videos yourself; brief and manage external editors/designers when volume demands it
→ Use AI tools wherever they can make the work faster or better, we actively encourage this
→ Track what's working, iterate without being asked
→ Explore adjacent opportunities, other platforms, formats, brand moments, if and when they make sense
Dont worry, we dont expect you to work for free, the stipend can vary between Rs. 15,000 to 25,000
Find More details here - https://docs.google.com/document/d/1_cF9MTvVduivAh8Tqa4-MRjd7wlMqAO6/edit?usp=sharing&ouid=117527942858738180818&rtpof=true&sd=true
Click on Apply to know more.