Website:
zistaedventures.com
Job details:
Role Overview
The Content Specialist will be responsible for creating compelling and engaging content across multiple platforms including websites, email campaigns, social media, and marketing collateral. The role involves developing content that effectively communicates the company’s initiatives, events, partnerships, solutions and insights within the global education sector.
Core Responsibilities
Digital Media and Social Content Management
- Write and update website content including landing pages, event pages, and institutional information
- Create SEO/SME-friendly content for the company’s digital platforms including (but not limited to) LinkedIn, Meta, Website, any other digital and marketing platforms
- Ensure all content is clear, engaging, and aligned with the company’s brand voice
- Coordinate with the design and marketing teams to publish and update content regularly
Email Marketing
- Create and design content for marketing emailers, newsletters, and any other promotional campaigns
- Write compelling subject lines and copy to improve engagement
- Conduct regular analytics of all email and marketing campaigns
Thought Leadership & Editorial Content
- Assist in developing white papers, reports, blogs, and industry insight articles
- Support content development for speaker sessions, event themes, and
- promotional materials
- Conduct basic research to create informative and credible content related to education, careers, and industry trends
Qualifications
Master's or Bachelor’s degree in Journalism, Mass Communication, English, Marketing, or a related field
Work Experience
- 2-3 years of experience in content writing, copywriting, or digital content creation
Skills
- Excellent writing and editorial skills in English
- Expertise in writing engaging content for social and digital platforms
- Experience of SEO/SME and digital content best practices
- Experience of working with Mailchimp, constant contact, Meta or any other communication tool preferred
- Basic knowledge of Canva or simple design tools for social media posts
- Strong understanding of analytics and engagement metrics
- Ability to conduct basic research and translate information into engaging content
Click on Apply to know more.