Pramara Promotions
Website:
pramara.com
Job details:
Job Title: Content Creator
Company: Pramara Promotions Ltd
Location: Mumbai
Department: Marketing / Brand
Experience: 2–5 Years
Role Overview
At Pramara Promotions Ltd, we don’t just create toys we create experiences, emotions, and stories.
We’re looking for a highly creative Content Creator who can bring our toys and gifting options to life through engaging videos, compelling storytelling and trend-driven social media content. If you understand what makes content go viral and can blend playfulness with strategy this role is for you.
Key Responsibilities
🎥 Videography & Creative Production
- Conceptualize and shoot engaging videos showcasing toys in fun, imaginative ways.
- Create content for Instagram Reels, YouTube Shorts, product demos, and campaigns.
- Manage end-to-end production including lighting, props and setup.
✂️ Video Editing & Post-Production
- Edit high-quality videos with engaging transitions, sound effects, captions and hooks.
- Optimize videos for different platforms (vertical, short-form, high retention)
- Use trending formats, music and storytelling styles to boost engagement
✍️ Content Writing & Storytelling
- Write creative scripts, captions and product storytelling content
- Build narratives that appeal to kids, parents and gifting audiences
- Maintain a consistent and playful brand voice
📱 Social Media & Algorithm Expertise
- Stay updated with Instagram, YouTube and emerging platforms’ algorithms
- Plan and execute content calendars aligned with trends and campaigns
- Track performance metrics (reach, engagement, retention) and optimize content
🔥 Pop Culture & Trend Integration
- Tap into viral trends, memes, and pop culture relevant to kids & young parents
- Adapt trends creatively into toy-based content
- Bring fresh, innovative ideas to keep the brand relevant and exciting
Required Skills
- Hands-on experience in videography and editing tools (Premiere Pro, Final Cut, CapCut, etc.)
- Strong creative writing and storytelling ability
- Deep understanding of short-form video content & social media trends
- Ability to think from a consumer lens (kids + parents)
- Strong visual sense, creativity, and execution speed
Good to Have
- Experience in toy, FMCG, kids’ brands, or D2C companies
- Exposure to influencer marketing / content collaborations
- Basic design skills (Canva, Photoshop)
Click on Apply to know more.