GWD Kids
Website:
gwdkids.com
Job details:
Plan, write, and schedule Instagram content across our core content pillars — product storytelling, nursery inspiration, behind-the-scenes, educational, and UGC reposting
Write compelling captions, Reels scripts, product descriptions, and email copy that feel warm, human, and on-brand
Coordinate our micro-influencer gifting program — track outreach, manage the gifting pipeline in Google Sheets, and collect UGC
Research trending audio and content formats to keep our Reels fresh and relevant for our audience
Track content performance — engagement, reach, saves — and share weekly insights with the team.
- Support product launches and seasonal campaigns with creative content ideas and execution
- Strong writing skills: English - warm, clear, engaging copy
- Instagram: You genuinely understand what makes content perform
- Visual sensibility: An eye for beautiful, cohesive aesthetics
- Organised & proactive: Comfortable managing trackers, timelines, and follow-ups
- Degree in relevant field Mass comm, marketing, design, or similar — 2026 grads welcome
- Passion for the brand
- Genuine love for kids, design, and handcrafted things
Click on Apply to know more.