Boon
Website:
helloboon.com
Job details:
About the Role
We are looking for a creative and detail-oriented Content Specialist / Copywriter to craft compelling content across multiple channels. You'll be responsible for developing brand-consistent messaging that engages our target audience, drives conversions, and supports broader marketing goals.
Key Responsibilities
Write clear, persuasive, and on-brand copy for websites, landing pages, email campaigns, social media, ads, blogs, and product descriptions. Collaborate with marketing, design, and product teams to develop content strategies aligned with business objectives. Research industry trends, competitors, and audience insights to inform content direction. Edit and proofread content for grammar, tone, accuracy, and consistency. Manage multiple projects simultaneously while meeting deadlines. Optimize content for SEO, readability, and engagement. Maintain and evolve the brand voice and style guide. Adapt writing style and tone for different platforms, audiences, and formats. Track content performance metrics and refine copy based on data-driven insights.
Qualifications
A bachelor's degree in English, Journalism, Communications, Marketing, or a related field. 2–5 years of experience in copywriting, content marketing, or a similar role. Exceptional writing, editing, and storytelling skills. Strong understanding of SEO principles and content optimization. Experience with content management systems (WordPress, HubSpot, etc.). Familiarity with analytics tools such as Google Analytics and social media insights platforms. Ability to simplify complex ideas into clear, audience-friendly language. A portfolio demonstrating a range of writing samples across formats.
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