zh healthcare, inc.
Website:
bluebrix.health
Job details:
About blueBriX
blueBriX is a digital health innovator on a mission to revolutionize healthcare access empowering the creators of digital health solutions with a platform that inspires, educates, and equips. We specialize in Electronic Health Record (EHR) solutions built around four core pillars: Care Coordination, Patient Engagement, Revenue Cycle Management, and Reporting & Analytics. Together, these help healthcare organizations deliver better outcomes through smarter, more connected technology. Headquartered in Maryland, USA, with an Offshore Delivery Center in Kochi, Kerala, our 200+ strong global team serves clients in over 100 countries across four continents.
The Role
blueBriX is launching a focused marketing initiative for our Revenue Cycle Management (RCM) division and we're looking for a Content Specialist who will be at the center of it. This is not a support role. You will own the content pipeline for a high-priority business unit, researching complex RCM topics, shaping them into long-form content that speaks directly to healthcare administrators, billing professionals, and decision-makers across the B2B healthcare space. Your work will be deliberate, well-researched, and built to perform.
You bring roughly a year of hands-on B2B content writing experience, and you've already learned what it takes to make technical or unfamiliar subjects accessible without dumbing them down. You know how to read a brief, ask the right questions, and deliver structured long-form content — whether that's a white paper, a thought leadership article, or a detailed blog post — with minimal hand-holding. Prior exposure to healthcare, insurance, or revenue cycle topics is a plus, but what matters more is your ability and willingness to research deeply and write confidently in a domain you're still learning.
This role sits within the Digital Marketing team at our Kochi delivery center and gives you direct visibility into how a growing health tech company builds its content engine — giving your writing the power to influence how RCM buyers discover, evaluate, and trust blueBriX.
What You'll Do
- Research & Write Long-Form Content — Independently research assigned RCM and healthcare topics and produce well-structured long-form content including blog posts, articles, white papers, and thought leadership pieces ranging from 1,000 to 3,000+ words.
- Own the RCM Content Calendar — Take responsibility for your assigned content pipeline, meeting deadlines consistently and flagging blockers early without needing constant follow-up.
- Translate Technical Concepts — Work with internal subject matter experts to understand complex RCM workflows — medical billing, claims processing, denial management, coding compliance — and translate them into content that resonates with a B2B audience.
- Optimize Content for SEO — Apply foundational on-page SEO practices including keyword integration, meta descriptions, and heading structure to ensure content performs in search without compromising readability.
- Maintain Brand Voice Consistency — Write in a tone that is authoritative, clear, and human — consistent with blueBriX's positioning as a knowledgeable, trusted partner in digital health.
- Revise Based on Feedback — Incorporate editorial feedback efficiently and use it to improve your craft over time, treating every revision cycle as a learning opportunity rather than a correction.
- Support Content Repurposing — Adapt long-form content into shorter formats — email snippets, social media excerpts, or summary briefs — as needed by the broader marketing team.
What We're Looking For
Must-Have
- Approximately 12 months of experience in B2B content writing, with a demonstrable focus on long-form formats such as blog posts, white papers, or detailed guides.
- Strong research skills — ability to independently gather credible information on unfamiliar topics and synthesize it into coherent, accurate content.
- Excellent written English — clear sentence structure, logical flow, and the ability to write for a professional B2B audience without sounding stiff or overly formal.
- Ability to work independently — take ownership of assigned tasks, manage your own time, and deliver without needing step-by-step direction.
- Working knowledge of basic SEO content principles — keyword placement, content structure, meta copy.
- Familiarity with content tools such as Google Docs, Grammarly, or equivalent writing and editing platforms.
Good to Have
- Prior exposure to healthcare, health insurance, or medical billing content — even at a surface level.
- Basic understanding of Revenue Cycle Management concepts such as claims, coding, or reimbursement workflows.
- Experience using SEO tools such as SEMrush, Ahrefs, or Google Search Console to inform content planning.
- Familiarity with CMS platforms such as WordPress or HubSpot for publishing and formatting content.
- Exposure to content briefs, editorial calendars, or structured content workflows in a team environment.
What Makes This Role Unique
- You're building something from the ground up — This role is part of a new marketing initiative for the RCM division, which means your content will directly shape how this business unit shows up in the market from day one.
- You'll develop genuine domain expertise — Healthcare RCM is a specialized, high-value space. The knowledge you build here will make you a significantly more valuable content professional over time.
- You get real ownership, not task tickets — You won't be executing someone else's detailed instructions line by line. You'll be trusted to research, write, and deliver with autonomy.
- Your audience actually makes decisions — The content you produce speaks to healthcare executives, billing managers, and practice owners — people who act on what they read, which makes the work meaningful and measurable.
- You'll grow inside a global health tech company — blueBriX's reach spans 100+ countries, and the marketing function here is maturing fast — giving you exposure to international B2B content strategy early in your career.
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