Website:
byoudtheory.com
Job details:
About Us
Oud Theory is a modern Indian fragrance house on a mission to make exceptional oud-based perfumery accessible to a new generation of fragrance lovers.
We're building more than a perfume company. We're creating a modern Indian brand that can stand alongside the world's finest fragrance houses. That means challenging conventions, obsessing over product quality, and building a culture where curiosity, ownership, and creativity are valued as much as execution.
About the role
We are looking for a hands-on Content & Social Growth Lead to shape and execute Oud Theory’s digital presence. The role combines content strategy, short-form video production, social media management, copywriting, creator collaborations and performance analysis. You will take ideas from concept to execution, working closely with the founder to create distinctive, culturally relevant content that builds awareness, engagement and commercial growth.
What you’ll work on:
• Short-form video for Reels, Stories and paid social
• Content planning across launches, campaigns and ongoing brand communication
• Product, lifestyle, founder-led and community content
• Captions, scripts, hooks and social copy
• Creator and influencer collaborations
• AI-assisted creative production
• Social publishing and community management
• Content performance analysis and optimisation
What we’re looking for:
• Approximately 1-3 years of relevant experience
• A strong portfolio of short-form video and social content
• Hands-on experience shooting and editing
• Strong visual judgment and copywriting ability
• Good understanding of Instagram formats and audience behaviour
• Experience working with creators, freelancers or production partners
• Comfort working in a fast-moving, early-stage environment
• Basic understanding of content analytics and commercial performance
Experience in fragrance, beauty, fashion, jewellery, hospitality, design, premium retail or lifestyle brands is preferred, but not mandatory.
You should be comfortable using a practical combination of tools such as Premiere Pro, DaVinci Resolve, CapCut, After Effects, Photoshop, Canva, Figma and AI image or video tools like ChatGPT, Claude, Higgsfield, Kling.ai, Gemini, etc.
The ideal candidate is creative, culturally aware, commercially minded, organised and highly hands-on.
To apply, please send:
1. Your CV, portfolio or relevant work links to manan@byoudtheory.com
2. Three examples of short-form content you personally contributed to
3. A brief note explaining your role in each project
4. Any relevant AI-assisted creative work
Please clearly mention which parts of the work were executed personally and which involved a wider team or agency.
Click on Apply to know more.