Tata Consultancy Services
Website:
tcs.com
Job details:
Role: Content SME
TCS is hiring for Life Sciences Content SME for marketing content
Job Location: Hyderabad, Mumbai, Bangalore, Noida
Experience Range: 12 to 16 years
Educational Qualification(s) Required: Advanced degree in life sciences, pharmacy, medicine or related field.
Technical/Domain Skills:
- A Brand‑Immersed Content SME acts as the single‑threaded owner of brand knowledge within content operations, deeply embedded with brand teams. The role ensures that content strategy, messaging, and execution are brand‑true, contextually accurate, and operationally feasible, by working directly with brand stakeholders and translating intent into high‑quality, scalable content outcomes.
- Act as the primary custodian of brand knowledge within content operations, ensuring consistency and accuracy of brand voice.
- Develop and refine content strategies by deeply understanding brand vision, values, and positioning.
- Partner with brand teams, marketing, and SMEs to translate strategic intent into compelling, scalable content.
- Guide the creative execution of campaigns, ensuring alignment with brand guidelines and strategic objectives.
- Identify and implement best practices for engaging KOLs and healthcare audiences across multiple channels.
- Ensure all content is contextually accurate, operationally feasible, and aligned with business and marketing goals.
- Measure and evaluate the effectiveness of content strategies, providing insights for continuous improvement.
- Stay up-to-date with industry trends, regulatory changes, and best practices in brand content.
Click on Apply to know more.