Gloroots
Website:
gloroots.com
Job details:
Role: Content Marketing Specialist - AI Native
Function: Marketing
Location: Bangalore
Type: Full-time
Compensation: Competitive salary package
Industry: HR Technology, SaaS, B2B
About Company
A global HR platform that simplifies international hiring and workforce management for companies building distributed teams. The company serves as an Employer of Record (EOR) across 140+ countries through a centralized system.
Founded by IIT Bombay and ISB alumni with backgrounds in AI/ML and business operations. The 20-person team helps startups and AI-first companies hire, manage, and scale global talent under full compliance.
The company prioritizes customer needs and values transparency, compliance, and trust in a remote-friendly startup environment.
Position Overview
You'll own the website and social media content strategy for a fast-growing global HR platform. You'll leverage cutting-edge AI tools while adding the human touch that makes content truly engaging and authentic. You'll directly impact company growth and international expansion through data-driven content that drives community engagement and lead generation across digital channels.
Role & Responsibilities
- Create and manage comprehensive content strategy for website, blog, and social media channels
- Develop engaging LinkedIn and Reddit content that drives community engagement and lead generation
- Optimize all content for SEO to improve organic search rankings and website traffic
- Leverage AI tools strategically while adding human insight and brand voice to all content
- Manage content calendar and ensure consistent posting across all digital platforms
- Analyze content performance metrics and iterate based on data-driven insights
- Collaborate with product and sales teams to create content that supports business objectives
Must Have Criteria
- 2-4 years of content marketing experience with proven track record
- Strong working knowledge of SEO best practices and keyword optimization
- Hands-on experience managing LinkedIn and Reddit for business purposes
- Proficiency with AI content tools and understanding of when/how to use them effectively
- Experience in HR tech, SaaS, or B2B technology companies
- Demonstrated ability to balance AI-generated content with human creativity and brand voice
- Portfolio showcasing website content, social media campaigns, and content strategy
Nice to Have
- Experience with global HR, recruitment, or workforce management platforms
- Knowledge of content management systems and marketing automation tools
- Understanding of international business and remote work trends
- Experience with video content creation and multimedia storytelling
What We Offer
- Competitive salary package
- Opportunity to shape content strategy at a fast-growing global HR platform
- Remote-friendly work environment with flexible hours
- Direct impact on company growth and international expansion
- Learning opportunities in AI tools and global workforce trends
Click on Apply to know more.