Website:
ostello.co.in
Job details:
About the Role
We are looking for a Content Marketing & SEO Intern who can help us build Ostello's organic presence across search engines, social communities, and content platforms.
This role is ideal for someone who loves writing, storytelling, internet culture, research, SEO, and discovering what people are talking about online.
You will work across platforms such as Reddit, Quora, blogs, Google Search, LinkedIn, and other relevant communities to create and distribute content that attracts the right audience and builds the Ostello brand.
This isn't just a content-writing role. We are looking for someone who understands why people click, search, read, share, discuss, and engage with content.
What You'll Do:
1. SEO & Content Marketing
Research keywords, search intent, competitors, and content opportunities.
Identify topics that can generate organic traffic and relevant leads.
Write SEO-friendly blogs, guides, articles, landing-page content, and other long-form content.
Optimise content for keywords, headings, internal links, metadata, readability, and search intent.
Identify content gaps and opportunities to improve existing content.
Work on basic on-page SEO and content optimisation.
2. Reddit & Quora Marketing
Identify relevant Reddit communities and Quora topics where Ostello's audience is active.
Research conversations, questions, pain points, and trends.
Write authentic and valuable Reddit posts/comments and Quora answers.
Build credibility and awareness without using spammy or overly promotional content.
Monitor discussions and identify opportunities for Ostello to participate meaningfully.
3. Storytelling
Turn student experiences, teacher journeys, success stories, lessons, and real experiences into compelling content.
Find interesting stories within the Ostello ecosystem and develop them into content.
Create narratives that make the brand more relatable and memorable.
Interview students, teachers, team members, or other stakeholders when required.
Convert real experiences into blogs, social content, case studies, and community content.
4. Content Distribution & Repurposing
Repurpose long-form content into multiple formats and platforms.
Turn one blog or story into Reddit discussions, Quora answers, LinkedIn posts, social content, and other relevant formats.
Research new platforms and communities where Ostello can build organic visibility.
Maintain consistency in brand voice across different platforms.
5. Research & Trends
Stay updated with SEO, content marketing, Reddit, Quora, social media, and digital marketing trends.
Research competitors and analyse their content strategies.
Identify emerging topics and conversations relevant to Ostello's audience.
Bring new content ideas to the team regularly.
6. Performance & Analytics
Track content performance, organic traffic, keyword rankings, engagement, and conversions.
Use tools such as Google Search Console, Google Analytics, Ahrefs/Semrush or similar platforms.
Understand what content is working and what isn't.
Continuously improve content based on performance data.
What We're Looking For:
Strong written and verbal communication skills.
Excellent English grammar and writing ability.
Genuine interest in content marketing, SEO, storytelling, and digital marketing.
Ability to research topics independently and turn research into useful content.
Good understanding of how Google Search, Reddit, Quora, and online communities work.
Strong curiosity and willingness to experiment.
Ability to write in different tones and formats depending on the platform.
Good understanding of social media and internet culture.
Basic understanding of SEO concepts is preferred.
Ability to work independently and meet deadlines.
A strong eye for interesting stories, trends, and content opportunities.
Good to Have:
Experience writing blogs or SEO content.
Experience using Reddit or Quora for research/content.
Familiarity with Ahrefs, Semrush, Google Search Console, Google Analytics, WordPress, or similar tools.
Experience with AI tools such as ChatGPT, Claude, or Gemini for research and content workflows.
Basic knowledge of content analytics.
Experience running a personal blog, social media page, newsletter, or online community.
Portfolio of blogs, articles, Reddit posts, Quora answers, social content, or other writing.
Click on Apply to know more.
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