Khwaahish Diamonds - India
Website:
khwaahish.com
Job details:
Job Description: Content Marketing Manager
Brand: Khwaahish Diamonds
Role Overview:
The Content Marketing Manager will be responsible for managing the complete content process for Khwaahish Diamonds, from planning, writing, lookbook content and shoot coordination to scheduling, posting, SEO support, offline content support and performance tracking.
The role requires working closely with the brand team, creative team, social media team, production team, SEO team, digital team and external agencies to ensure all content is created and executed with a clear brand and business objective.
The main objective is to create strong and consistent content that builds brand presence, improves engagement, supports search visibility and drives quality walk-ins to the store.
Roles & Responsibilities
1. Content Writing & Copywriting
Write captions, hooks, scripts, CTAs, website content, WhatsApp content, YouTube titles and descriptions, campaign copy, product storytelling, SEO-friendly content and offline communication copy.
2. Content Planning & Calendar
Plan monthly content buckets and content calendars for Instagram, YouTube, Google Business Profile, website, WhatsApp, ads, campaigns, events and offline activities.
3. Lookbook Topics & Content
Plan lookbook themes, topics, titles, collection stories, styling notes, occasion-based content and product descriptions for bridal, festive, South Indian, gemstone, Polki, diamond and high jewellery edits.
4. Reel Scripts & Storyboarding
Create reel concepts, video scripts, opening hooks, on-screen text, voiceover lines and basic storyboards for model videos, product videos, founder-led content, customer videos, lookbooks and campaign shoots.
5. Event Themes & Campaign Ideas
Support event concepts and themes such as Jugalbandi, collection previews, styling sessions, bridal consultations, festive showcases and in-store experiences with the required content, copy and communication flow.
6. Shoot & Production Coordination
Coordinate with the production team for shoot planning, shot lists, jewellery requirements, model/styling inputs, raw footage, edits, revisions and final output checks.
7. Creative & Agency Coordination
Coordinate with designers, editors, photographers, videographers, social media teams and agencies for briefs, creatives, captions, schedules, feedback, approvals and timely posting.
8. Social, Website & Offline Activities
Coordinate content requirements across social media, website, Google Business Profile, WhatsApp, ads, lookbooks, in-store communication, event collaterals and other offline brand activities.
9. SEO & Digital Support
Coordinate with the SEO and digital teams for website content, keyword-friendly captions, YouTube descriptions, Google Business Profile content and other content requirements that improve online visibility.
10. Performance Tracking
Track basic content KPIs such as reach, engagement, saves, shares, comments, profile visits, website clicks, enquiries, video retention and walk-in interest to understand what content is working.
11. Brand Storytelling
Create content around bridal jewellery, South Indian jewellery, diamond jewellery, Polki, gemstones, high jewellery, festive collections, gifting, founder stories, craftsmanship and customer styling.
12. Consistency & Brand Language
Maintain consistency in brand tone, visual direction, captions, hooks, CTAs, campaign messaging, posting flow and customer communication across all platforms.
13. Walk-In Focused Content
Ensure content supports the larger goal of bringing quality customers to the store through clear messaging, strong CTAs and relevant collection-led storytelling.
Skills Required
- Strong writing and copywriting skills
- Good understanding of Instagram, YouTube and digital content
- Ability to write hooks, captions, scripts and CTAs
- Basic SEO understanding
- Good visual and storytelling sense
- Ability to plan lookbook and campaign content
- Strong coordination and follow-up skills
- Ability to manage a content calendar
- Basic understanding of content performance KPIs
- Interest in luxury, jewellery, fashion and branding
- Attention to detail and ability to work with deadlines
Role Objective
To manage Khwaahish’s content journey from idea to execution across social, website, offline and in-store activities, while creating consistent content that strengthens the brand and drives quality store walk-ins.
Click on Apply to know more.