Website:
blackopal.finance
Job details:
About BlackOpal
BlackOpal is building the intelligent platform for emerging market asset-backed finance. Our mission is to make one of the world's largest trapped asset classes accessible to global capital. We serve large, sophisticated allocators across major global markets, spanning traditional finance and Web3, delivering market-leading asset-backed solutions built on short-duration, institutional-grade credit, starting with Brazilian credit card receivables. We are a seed-stage, VC-backed startup building the system that manufactures and distributes EM ABF products at a speed and scale the industry has never seen.
About the Role
This is not a traditional content marketing role. You will be BlackOpal's first marketing hire, working directly with the CEO to build the brand, the voice, and the investor pipeline of a startup defining a new category.
Emerging market asset-backed finance is a $750B+ opportunity that most of the world's capital has not yet considered as an investable asset class. Your job is to help change that. You will turn a complex, institutional asset class into sharp, credible, compelling content that earns the attention of allocators, family offices, and funds across TradFi markets and Web3, and converts that attention into warm investor conversations. You will operate solo with heavy leverage of technology, and you will build the marketing function as BlackOpal scales.
What You'll Own
Content Development and Direction
- Own the content direction of BlackOpal end to end: what we publish, where, and when
- Develop deep working knowledge of BlackOpal's products and the EM ABF industry, and turn it into original content and insight: analysis, commentary, explainers, and investor education
- Write and produce, not just plan: this is a hands-on creation role
- Act as the CEO's writing counterpart on investor-facing content
Publishing and Channel Management
- Build and manage the communication calendar across all channels, and hit it consistently
- Run BlackOpal's social presence day to day: posts, copy, and engagement
- Design banners and visual assets using tools such as Framer, Lottie, and Figma
- Build repeatable content formats that compound reach over time
Partners, Investors, and Media
- Sharpen BlackOpal's positioning with institutional investors and keep tone of voice consistent across web, social, and investor materials
- Work directly with BlackOpal's partners and major investors on co-branded content, announcements, and joint communications
- Design and run a direct-to-investor outreach strategy that generates warm, qualified leads
- Own media comms, including press releases, media outreach, milestone coverage, and preparing the CEO for interviews and industry press
- Own the KPIs: track what works, drop what doesn't, with an eye on continuous improvement
Place of Work: Remote | Asia or Europe time zones preferred | Full-time
What We're Looking For
- Bachelor's degree from a leading university in the humanities, marketing, communications, or a related field
- 5+ years in content, brand, or marketing roles, with a strong background in editorial, creative strategy, or social-first storytelling
- Marketing experience in tokenization, asset management, PE, or alternative investments strongly preferred; agency experience serving B2B financial services clients is a significant plus
- Exceptional writer: analytical, precise, and capable of turning complex financial topics into content people actually want to read
- Strong visual and written communication at institutional standard
- Hands-on with design and motion tools such as Framer, Lottie, and Figma, plus fluency in digital marketing, analytics, and content management systems
- An AI-native operator: you already use AI tools (ideally Claude) aggressively across research, drafting, and production
- Deep curiosity: you will become an expert on BlackOpal's products and on EM ABF as an asset class
- Highly organized, able to manage multiple priorities at founder pace and deliver on deadline
- Fluent written and spoken English; willing to travel to industry conferences as needed
The Ideal Candidate
You are a thinker who delivers. You create insight, not just output. You are comfortable owning a function alone, moving fast without oversight, and working at founder pace. You would rather build the playbook than inherit one.
Compensation
Competitive salary plus participation in ESOP as an early employee.
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