Fabindia
Website:
fabindia.com
Job details:
JOB TITLE: Executive – Content Marketing
FUNCTIONAL AREA: Brand & Marketing
REPORTS TO: Manager – PR & Content Marketing
POSITION’S OBJECTIVE:
We are looking for a content-driven marketing professional to manage content marketing initiatives across digital platforms. The role will focus on content planning, blog management, SEO/GEO optimization, and creating impactful content that drives engagement and organic growth. Social media will primarily serve as an amplification channel for content distribution and visibility.
KEY RESPONSIBILITIES:
Blogs & Long format Articles for different Platforms
- Ideate and execute blogs aligned with marketing and business objectives.
- Ensure consistency in quality, tone, and publishing timelines for all content assets.
- Monitor blog performance including reach, engagement, and visitor growth.
- Maintain quality in content from content writers and agencies.
- Manage Content related to Crafts and Clusters.
- Manage content amplification across Media Platforms.
- Track digital campaign performance and prepare monthly reports.
- Identify trends and opportunities to improve audience engagement and reach.
- Ensure content is structured for better search performance and AI readability.
- Support SEO optimization for blogs and website content to improve organic visibility.
- Assist in keyword research, metadata optimization, and content structuring.
- Support GEO (Generative Engine Optimization) initiatives to improve discoverability across AI-driven search platforms and generative engines.
Knowledge & Skills:
- Years of Experience: 1 – 3 years of work experience in Content Marketing & Management.
- Qualification: Bachelor’s/Master/Doctorate
- Attention to detail and reporting capabilities
- Ability to work collaboratively across teams
- Strong written and verbal communication skills
- Good understanding of content marketing and digital platforms
- Knowledge of social media management and content amplification
- Basic understanding of SEO and GEO practices
- Strong coordination and project management skills
- Proactive team player with a collaborative mindset
- Strong desire to continuously learn and develop new skills
- Adaptable and eager to stay ahead of emerging industry trends
Click on Apply to know more.