Sweet Dreams
Website:
sweetdreams.in
Job details:
Company Description
Sweet Dreams, a leader in the sleepwear industry for over 30 years, designs comfortable and stylish apparel for men, women, and children. With a presence in over 2,500 retail touchpoints across India and more than 2 million pyjama sets sold annually, Sweet Dreams is a trusted name in sleepwear. In 2024, the company entered a new phase of growth by going public, trading on NSE Emerge as SDREAMS. Dedicated to creating habits of good sleep, Sweet Dreams is recognized for its commitment to quality, comfort, and human connection. Shop Sweet Dreams in stores, online, or through neighborhood retailers and experience sleepwear designed to care for you.
Role Description
- Social Media Planning & Strategy
Plan and manage monthly social media content calendars across platforms (Instagram, YouTube, etc.)
- Ideate content themes, formats, and campaigns aligned with brand and business goals
- Track content performance and optimize strategies based on insights
Research, identify, and onboard relevant influencers and creators
- Plan and execute influencer campaigns from brief to execution and reporting
- Manage influencer communication, contracts, timelines, and deliverables
- Track ROI, engagement, and campaign impact
- Content & Performance Marketing Coordination
Collaborate with editors and creative teams to produce social-first and performance marketing content
- Align organic social content with paid performance campaigns
- Provide content briefs and creative direction based on performance insights
- Ensure consistency in brand tone, visuals, and messaging
Requirements
- 2–3+ years of experience in social media management and/or influencer marketing
- Strong understanding of platforms like Instagram, linkedin and YouTube
- Experience planning influencer campaigns end-to-end
- Familiarity with performance marketing concepts and content optimization
- Organized, detail-oriented, and comfortable managing multiple campaigns
- Basic knowledge of analytics tools (native platform analytics or third-party tools)
Nice to Have
- Experience working with creators across niches (lifestyle, tech, beauty, etc.)
- Hands-on experience with paid social content collaboration
- Ability to write strong briefs and short-form content hooks
- Trend-spotting mindset and creative storytelling skills
📩 How to Apply
1. Fill out our quick application form: https://shorturl.at/geovT
2. Email your CV and portfolio:
To: noorchoudhary@sweetdreamsindia.com
Cc: careers@sweetdreamsindia.com
Click on Apply to know more.