SAM Corporate
Website:
samcorporate.com
Job details:
Job Description: Content Marketer
Position Overview:
We are seeking a creative and results-driven Content Marketer to develop and execute compelling content strategies that engage our target audience, build brand awareness, and drive business growth. The ideal candidate will have a passion for storytelling, a strong understanding of content marketing trends, and the ability to create high-quality, impactful content across various channels. A primary focus will be on generating high-quality leads that contribute to business success.
Key Responsibilities:
Content Strategy and Planning
• Develop and execute a comprehensive content marketing strategy aligned with business goals, with a strong focus on lead generation.
• Identify target audience personas and tailor content to their preferences and needs.
• Plan and maintain a content calendar, ensuring timely delivery of engaging materials.
Content Creation and Optimization
• Write, edit, and produce high-quality content, including blog posts, articles, case studies, whitepapers, eBooks, infographics, videos, and social media posts.
• Optimize content for search engines (SEO) to increase visibility and organic traffic.
• Collaborate with designers and other team members to create multimedia content.
• Create compelling lead magnets such as gated content, webinars, and newsletters to capture leads.
Content Distribution and Promotion
• Distribute content across various channels, including the website, email campaigns, social media, and paid advertising.
• Manage and optimize content for platforms like LinkedIn, Twitter, Facebook, and Instagram.
• Leverage email marketing tools to nurture leads and engage the audience through targeted campaigns.
Analytics and Performance Tracking
• Monitor content performance using tools like Google Analytics and HubSpot.
• Track metrics such as engagement, traffic, lead generation, and conversions to evaluate content effectiveness.
• Use insights to refine content strategies and improve results, focusing on driving and nurturing qualified leads.
Collaboration and Stakeholder Management
• Work closely with the marketing team to align content initiatives with overall campaigns and lead generation goals.
• Partner with sales and product teams to create materials that support their efforts, such as case studies, product guides, and sales enablement content.
• Engage with external writers, agencies, or freelancers as needed to scale content production.
Qualifications:
- Bachelor's degree.
- Min 2-year experience as a Content Writer, with experience in the B2B, considered a valuable asset.
- Strong understanding of ESG & financial concepts, trends, and terminology.
- Exceptional writing, editing, and proofreading skills.
- Proficiency in SEO best practices.
- Creative mindset with a keen eye for detail.
- Digital Marketing knowledge, including familiarity with social media platforms and content promotion strategies, will be considered an added advantage.
Click on Apply to know more.