Sweet Dreams
Website:
sweetdreams.in
Job details:
Location: Mumbai
About us:
We’re the world’s only publicly listed sleepwear brand—but that’s just where the story begins. Where conventional fashion leaves off at 8 PM, we pick up—and dress you until 8 AM. With over 30 years of shaping fashion and comfort across India, SWEET DREAMS is now entering its most exciting chapter yet.
We don’t design for runways.
We design for bedrooms, balconies, slow mornings, and self-care Sundays.
If you live for brand storytelling, dream up events that actually get talked about, and love building buzz through influencers, creators, and IRL experiences—this role was made for you.
We’re not looking for a behind-the-scenes planner. We want a do-it-all, boots-on-ground, buzz-generating brand builder who can turn a store launch into a moment, a coupon drop into a citywide hook, and a Pyjama Party into the talk of the town.
You’ll work directly with the founders and creative team to shape the offline and content presence of India’s most exciting sleepwear brand.
KPI's
1. Social Media Strategy & Content Management
- Develop and execute monthly content calendars for all platforms
- Schedule and publish content on Instagram, Facebook, Twitter, LinkedIn, and Pinterest
- Engage with the audience through DMs, comment replies, and community building
- Contribute to growing Sweet Dreams’ presence on LinkedIn, Instagram, and YouTube.
- Work with the product, design, and marketing teams to help tell engaging, authentic stories.
- Be involved in the full content cycle - from brainstorming ideas and scripting to helping with shooting, editing, and publishing.
- Spot trending formats, memes, and viral content ideas early and suggest fun ways to adapt them.
2. Influencer & UGC Management
- Handle influencer inbounds, collaborations, and partnership negotiations
- Work with influencers to create engaging and brand-aligned content
- Identify opportunities for UGC (User-Generated Content) integration
3. Media & Asset Management
- Maintain a centralized library of product images, videos, size charts, and creatives
- Ensure high-quality presentation of product visuals, brand campaigns, and motion graphics
- Work closely with the design and e-commerce team for cohesive branding.
4. Analytics & Social Listening
- Track engagement rates, follower growth, and campaign performance
- Monitor competitor activity and identify emerging social media trends
5. Customer Engagement & Community Building
- Respond to customer inquiries, feedback, and social media complaints
- Build an active community through polls, Q&As, and engagement-driven content
- Work with the customer support team to escalate issues when needed
6. Shoot and be shot
- Be confident and comfortable speaking on camera for reels, shorts, and quick videos.
- Help shoot and edit short-form content (IG Reels, YT Shorts) and assist in creating longer videos (YouTube, vlogs).
- Create eye-catching posts and carousels using Canva or similar tools.
Qualifications
You’re a Great Fit If You:
- 1-3 Years of experience in social media management for D2C, Fashion, or Lifestyle brands
- Are confident on camera and know how to connect through performance and voice.
- Understand what works on at least 1 of the 3: Instagram, LinkedIn, and YouTube
- Thrive in early-stage, fast-moving environments where you’re trusted with end-to-end ownership.
- Savvy with G-Suite tools to draw up quick presentations
- Comfortable with quick filming and being filmed to represent the brand and the message
- Comfortable traveling and working evenings/weekends during launches and events.
Bonus if you’ve: Run your own content page/channel, Created content for a brand, agency, or college club, Built something viral—even if once!
Tools & Software Proficiency
- Graphic Design – Canva
- Video Editing – Clipchamp, Inshorts
- Influencer Outreach
Email : careers@sweetdreamsindia.com
https://www.sweetdreams.in/
Click on Apply to know more.