Website:
merapropt.com
Job details:
About the Role
This role focuses on content strategy, planning, copy ownership, and basic visual content creation, working closely with performance, design, and community teams.
Key Responsibilities
- Own and execute Yello Living’s content strategy across social media, website, blogs, and email.
- Plan and manage monthly content calendars aligned with brand and growth goals.
- Write, edit, and refine high-quality copy for digital platforms.
- Create engaging visual content and basic graphic designs for social media and marketing campaigns.
- Maintain a consistent brand voice, tone, and messaging across all content.
- Collaborate with designers, performance marketers, and community managers through clear briefs and content direction.
- Review and approve content before publishing to ensure quality and alignment.
- Track organic content performance and refine content strategy using insights.
Requirements
- 3–6 years of experience in content marketing, editorial, or content strategy roles.
- Strong writing, editing, and storytelling skills.
- Proficiency in graphic design tools such as Canva, Adobe Creative Suite (Photoshop, Illustrator), or similar platforms.
- Ability to create visually appealing creatives aligned with brand guidelines.
- Experience working with cross-functional marketing teams.
- Familiarity with lifestyle, real estate, hospitality, or consumer brands is a plus.
- Ability to work in a fast-paced startup environment.
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