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Job description
Hiring: Content Lead
Experience: 3-6 years
Location: Gurgaon, Sector 29
5 Days Onsite
Package: 10–15 LPA
We’re looking for a Content Lead who can own the end-to-end creative output for our marketing team. This role involves leading creative production, improving creative quality, and ensuring timely delivery of high-performing creatives across platforms like Meta, Google, and YouTube.
The ideal candidate should be comfortable managing a team, giving clear creative direction, and using performance data (CTR, hook rate, hold rate) to continuously improve creative output.
Key Responsibilities (Day-to-day)
● Translate marketing requirements into clear creative direction and production priorities.
● Build and maintain creative systems: briefing templates, review cadence, tracker hygiene, versioning, and asset library.
● Ensure every creative is platform-optimised (Meta, Google, YouTube, marketplaces, website, CRM creatives if needed). Hands on with executing whenever required.
● Lead daily/weekly creative standups; manage bandwidth, deadlines, and escalation.
● Provide sharp, actionable feedback to improve quality and reduce iterations.
● Partner with internal team to turn insights into creative learnings and next iterations.
● Own brand adherence across outputs: typography, colors, layout, tone, visual consistency.
Required Skills & Qualifications
● 3–6 years in creative/design leadership for D2C/e-commerce/performance-heavy brands.
● Strong command over visual + text based creative standards for ads and other relevant platform.
● Ability to interpret performance metrics like CTR, Hook rate, Hold rate and convert them into creative actions.
● Strong people + project management: prioritisation, speed, feedback, stakeholder alignment.
Click on Apply to know more.