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Job details:
About YAAS :
We help brands become creators. We work end to end - from ideation, scripting, acting, creating AI avatars, filming, production, editing, to uploading and everything in between. We've earned the trust of India's leading brands including Zoho, Zerodha, Vodafone-Idea, Zepto, Cleartrip, GoKwik to name a few through our creative process and track record of delivering results consistently. Our channels garner a total of 400 million+ views month-on-month.
About the role :
Looking to hire a writer who is actively experimenting with the latest AI tools and wants to explain how everyone can use it for different use cases. Sounds like you? Read along!
Role type: Full-time.
In-office Location: Hebbal, Bengaluru.
Experience: 2–4 years in content/writing.
Project brief :
We are looking for a writer who can think and write in Hindi and English. You will be writing, learning content across themes like AI tools, finance, tech news, careers and more.
You should apply if :
- You have written video content in the past. This could be for content platforms like Instagram/ Youtube. It could also be for in-app learning content.
- You should be able to think of interesting hooks for scripts - visual, verbal
- You should be able to explain complex AI tools, topics in finance, careers and more to the general audience. You should be able to make it interesting.
- You should be a visual writer and be able to provide visual references, cues for all the scripts to write.
- Ability to think, speak and script in Hindi and English is a must.
- You should have a very high bar for what qualifies as credible research for any topic. You should be able to verify sources for your writing.
- You should be excited to make learning, interesting.
Do not apply if :
- You have only written SEO blogs.
- You find it difficult to revise scripts based on client feedback.
- You struggle with clear communication.
Culture at YAAS :
What It's Like to Work at YAAS
Bias toward action - You ship first, perfect later. Done is better than perfect.
Ego-free collaboration -Your ideas will be challenged. Your scripts will be rewritten. You're fine with that.
Ownership mindset - You don't just do tasks — you own outcomes. If a format isn't working, you fix it.
Relentless curiosity - You're always watching, experimenting, and pushing what content can do.
Please note -There will be a mandatory format-thinking test as part of the process. Expect to be given a content format and asked to repurpose it across two or three unrelated categories
Roles and Responsibilities :
- Own channel growth end-to-end: Creative strategy, channel management, script development, performance tracking, and team coordination
- Write and arrive at content formats tailored to brand tone, voice and growth plans of the channels
- Maintain approval quality: Ensure first-draft approval rates remain high; iterate quickly based on feedback
- Set creative direction: Establish tone, content formats, storytelling frameworks, and content pillars for your pod
- Collaborate cross-functionally: Work with production, strategy, sound design and other pods to ensure creative alignment
- Stay trend-forward: Monitor platform trends, audience behaviour, and competitor content to keep the channel fresh.
Key words :
- IP - An Instagram/Youtube channel that we run for a brand. It could be an organic IP where we start the channel with 0 followers. It could also be a brand channel in some cases. Either ways we are responsible to make the brand relevant by turning their online presence into that of a relatable creator channel which is informative/entertaining.
- Pod - You will be writing on one to two channels. A pod will usually have a content lead and a a creative engineer.
Click on Apply to know more.