Aasai
Website:
aasai.co
Job details:
Job Title: Content and Campaigns Lead
Location: Ahmedabad or Mumbai
Experience: 3 – 4 years
Salary: 40 – 50k (based on merit)
About Aasai
Aasai is a brand strategy and design consultancy based in Ahmedabad and Mumbai. We build purposeful brands through thoughtful design, helping businesses create legacies that last beyond a lifetime.
About the Role
We manage social media and content for some genuinely interesting brands — across F&B, lifestyle, jewellery, and FMCG. Each brand has a strategy, a visual identity and a point of view. What we need is someone who can take all of that and turn it into content that performs.
This is not a strategy role. The brand strategy exists. Your job is to know it cold and use it as a springboard — not a ceiling. You will lead the ideation and planning of content across all client accounts, direct the creative team and videography team to execute it, own the relationship with clients on the content side, and use performance data to continuously sharpen what you are doing.
The right person for this role is a digital native — not scrolling mindlessly, but watching what is working, what is breaking, what formats are earning attention and why. You have strong taste, fast instincts and the discipline to turn both into a structured content calendar every single month.
What You'll Do
Content Ideation & Calendar Planning
• Generate original content ideas every month — concepts, formats and angles that are on-brand and
platform-native, not recycled templates.
• Build detailed content calendars a minimum of two weeks ahead; every entry should be brief enough that a
designer or videographer can execute without guessing.
• Spot trends early, evaluate their relevance to each brand and act on them quickly.
Creative Direction & Team Coordination
• Brief designers, videographers and copywriters in writing — reference, direction, format, mood. Be specific
enough that the first attempt is close.
• Direct shoots on set — shot list, visual language, pace. You are responsible for what comes back, not just
what was asked for.
• Review all output before it reaches the client. Flag timeline risks early; keep the calendar moving.
Client Management
• Present monthly calendars to clients with clear rationale; handle feedback with confidence and push back
when it dilutes the work.
• Keep clients informed without being followed up. They should always know where things stand.
Performance & Optimisation
• Track performance across all accounts monthly — reach, engagement, saves, growth — and use the data
to make sharper decisions, not just prettier reports.
• Know what is working and double down. Know what is not and cut it.
What We're Looking For
• 2–4 years managing content for brands — agency or brand-side. Portfolio showing real work: calendars,
campaigns, shoot output, results.
• Deeply platform-literate. You know how Instagram and YouTube actually behave, not just how they are
supposed to.
• Have directed shoots before. Shot lists, on-set communication and knowing what good footage looks like.
• Structured and self-managed — multiple accounts, multiple deadlines, no dropped balls, no waiting to be
followed up.
• Clear direction-giver. Briefs that designers can act on; feedback that closes revisions, not opens them.
• Comfortable with clients and data — presenting ideas, handling pushback, reading performance and acting
on it.
Bonus (Nice to Have)
• Experience in lifestyle, F&B, jewellery or real estate.
• Familiar with basic editing tools (CapCut, Premiere Rush) — enough to review cuts and give precise
feedback.
• Exposure to influencer collaborations and proficiency in tools like Notion, Slack, Buffer or Later.
Basics
• Studio Days: Monday – Friday, Alternate Saturdays
• Studio Timings: 9:30 am – 6:30 pm
At Aasai, we embrace collaboration, creativity and transparency in the design process. If you are a talented and passionate individual looking for an extraordinary strategy, branding and design experience, we would love to hear from you.
Send in your cover letter, resume and portfolio to harsimran@aasai.co.
Click on Apply to know more.