CROSSBEATS
Website:
crossbeats.com
Job details:
Job Title: Content and Growth Lead
We’re hiring: Content & Growth Lead (D2C Consumer Tech)
Most “social media roles” are about posting.
This one isn’t.
At Crossbeats, we’re building a content engine that drives revenue — not vanity metrics.
If you think in hooks, ship fast, and care about what converts (not just what looks good), keep reading.
What you’ll own
- Build and run a high-velocity Reels engine (10–14 videos/week)
- Turn ideas into scroll-stopping content (first 2 seconds matter)
- Create formats that scale organically AND as ads
- Work with creators to produce raw, authentic UGC
- Turn customer feedback, reviews, and comments into content + trust
- Drive content → Amazon/D2C conversions
This role is NOT for you if:
- You need weeks to plan a campaign
- You prioritize aesthetics over performance
- You’ve never shipped short-form video consistently
- You’re uncomfortable with raw, unpolished content
This role IS for you if:
- You’ve built or scaled Reels/Shorts for a D2C or consumer brand
- You understand what makes someone stop scrolling
- You think in experiments, not campaigns
- You can look at a video and say “this will convert” (and be right)
- You’re comfortable working with creators and moving fast
What success looks like (90 days)
- A repeatable system to produce 10–14 high-quality Reels/week
- Clear winning formats that drive engagement + sales
- Strong creator pipeline (UGC engine)
- Organic content feeding into high-performing ads
How you’ll be measured
- Content output & consistency
- Engagement quality (watch time, saves, shares)
- Creative performance (what scales as ads)
- Contribution to revenue
Final note
This is a high-ownership, fast-execution role.
You won’t hide behind agencies or long decks.
You’ll ship, test, learn, and scale.
If that excites you — apply.
Let’s build something people actually want to watch (and buy).
Must-Have:
- 3–7 year’s experience in D2C / consumer tech / e-commerce
- Proven experience scaling short-form content (Reels/Shorts)
- Strong understanding of:
- Content hooks
- Creator formats
- Platform algorithms
Strong Bonus:
- Experience working with brands like:
- boAt
- Noise
- Fire-Boltt
- Familiarity with:
- Amazon ecosystem
- Performance marketing (Meta ads)
Click on Apply to know more.