Content Developer

Website: wobble.in
Job details:

About Wobble

Wobble is a Gen Z-first smartphone brand by Indkal Technologies. Our flagship, Wobble One, is built for creators — 50MP front camera with 4K HDR, Sony LYTIA 600 rear sensor with OIS, and a Dolby Vision AMOLED display in a 7.8mm frosted glass body. The phone is a content creation machine. We need a Content Development Manager who treats it that way.

The Role

This is a production-first role. You'll be responsible for building and running Wobble's content engine — from scouting talent and planning shoots to setting up an in-house studio capability and ensuring a consistent output of high-quality Reels, Stories, and video content across platforms.

You'll work with local creators, influencers, models, and videographers to produce content that feels native to the platforms it lives on. You'll also be instrumental in establishing our in-house production setup — equipment, workflows, shoot protocols — so we can move fast without always depending on external agencies.

What You'll Do

CONTENT PRODUCTION — SHOOTS & VIDEO

• Plan and execute photo shoots and video shoots for Reels, YouTube Shorts, Stories, and campaign visuals
• Direct on-ground shoots — managing talent, crew, location, props, and product styling
• Develop and maintain a monthly shoot calendar aligned to product launches, campaigns, and platform moments
• Ensure Wobble One's camera capabilities (front camera, OIS, 4K HDR) are central to all content — both as the subject and the tool
• Own the post-production pipeline: briefing editors, reviewing cuts, and approving final deliverables

INFLUENCER & TALENT DEVELOPMENT

• Identify and onboard local creators, micro-influencers, and content talent aligned to Wobble's Gen Z audience
• Build and manage an ongoing roster of creators across cities — Bengaluru, Mumbai, Pune, Chennai, Kochi, Hyderabad
• Develop long-form creator relationships, not just one-off paid posts — think content series, brand residencies, ambassador pipelines
• Brief creators clearly: reference content, shot lists, platform formats, brand voice guidelines
• Review and approve creator deliverables before publish — quality control is non-negotiable
• Track creator performance and build data-backed decisions on who to scale and who to rotate out

IN-HOUSE STUDIO SETUP & OPERATIONS

• Lead the planning and setup of Wobble's in-house content studio — equipment procurement, lighting rigs, backdrops, audio
• Establish shoot SOPs: lighting setups, product staging protocols, shoot day schedules, equipment checklists
• Build a small but efficient in-house production capability so the brand can shoot content on short notice without agency dependency
• Manage and maintain studio inventory and production assets

CONTENT STRATEGY & PLATFORM ALIGNMENT

• Work with the marketing team to align content output with the paid media calendar, campaign windows, and city rollout plans
• Stay close to platform trends — what's working on Instagram Reels, YouTube Shorts, and X — and bring those insights into the content plan
• Build a UGC pipeline that turns Wobble One customers into organic content creators
• Maintain a content library — organised, tagged, and ready for use across owned and paid channels

What We're Looking For

MUST HAVE

• 3–6 years of hands-on content production experience — shoots, Reels, video, influencer coordination
• Proven experience working with influencers or local creators, from brief to delivery
• Comfortable on a shoot set — you've directed talent, managed crew, and solved problems in real time
• Strong eye for visual quality: framing, lighting, on-brand aesthetics
• Experience in consumer electronics, fashion, lifestyle, or D2C preferred — you understand product content
• Based in or willing to relocate to Bengaluru; comfortable travelling to other cities for shoots and activations

STRONG ADVANTAGE

• Prior experience setting up or managing a content studio or in-house production setup
• Existing creator network in Bengaluru or other Tier 1 Indian cities
• Hands-on video editing proficiency (Premiere, Filmora, or equivalent) for review and rough-cut feedback
• Familiarity with smartphone camera capabilities and mobile-first content production
• Understanding of paid social content requirements — aspect ratios, hook windows, format specs

WHO YOU ARE

• You're a producer at heart — you don't wait for perfect conditions, you create them
• You have taste and the ability to articulate it clearly to talent and crew
• You're organised. Shoots don't fall apart because of you
• You understand that the best Reel is one that feels like it wasn't made by a brand — and you know how to get there
• You're plugged into Gen Z culture, creator culture, and what's actually trending — not just what's on trend reports

What You'll Get

• End-to-end ownership of content production — from concept to camera to published post
• The mandate and budget to build an in-house studio from scratch
• A product that was built for content creation — you'll have full access to shoot with Wobble One
• National-scale campaign exposure: product launches, city events, influencer campaigns, and retail activations
• A lean, fast-moving team where your work is visible and your impact is immediate
• Competitive compensation based on experience

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