Website:
hobbyghar.com
Job details:
Company Description Hobby Ghar is a Bengaluru-based platform created to help people reconnect with joy, curiosity, and hands-on creativity in daily life. Rooted in lush, green surroundings, it offers a welcoming space for individuals of all ages to explore hobbies such as art and craft, music, fitness, gardening, and more. Through experienced instructors, curated DIY kits, and engaging workshops and events, Hobby Ghar provides structured yet accessible ways to discover and deepen creative interests. With studios in Sheshadripuram and Chamrajpete, it cultivates physical spaces where learning and imagination come together. The environment is supportive, inclusive, and designed to help individuals begin new journeys or rediscover old passions.
Role Description This is a full-time, on-site Content Designer role based in Bengaluru. The Content Designer will translate Hobby Ghar’s mission into clear, engaging, and user-centered content across digital and physical touchpoints, including website pages, workshop descriptions, social media, emails, and in-studio materials. Day-to-day responsibilities include planning content for campaigns and events, collaborating with instructors and program teams to understand offerings, and shaping information so it is easy to discover and act on for learners of all ages. The role involves creating content frameworks, mapping user journeys, maintaining a consistent brand voice, and ensuring accessibility and inclusivity in all communications. The Content Designer will also monitor performance metrics, gather feedback from participants and team members, and continuously refine content to improve clarity, engagement, and conversion.
Qualifications
- Strong skills in Content Design and Content Strategy, with experience designing user-centered content for websites, apps, or program-based services.
- Excellent Communication abilities, including clear writing, information structuring, and cross-functional collaboration with instructors, designers, and operations teams.
- Proficiency in Research and user insights, including gathering requirements, understanding audience needs, and using feedback or data to improve content.
- Experience with Content Management, including organizing content libraries, updating websites or platforms, and maintaining consistency across channels.
- Proven ability to write concise, engaging content for diverse audiences, ideally including families, children, and adult learners.
- Familiarity with basic design principles and comfort working with designers or using collaborative tools (e.g., Figma, Notion, or similar) is a plus.
- Bachelor’s degree in Communications, Design, Journalism, English, Interaction Design, or a related field, or equivalent practical experience.
- Demonstrated interest in hobbies, creative learning, community building, or education-focused environments.
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