Website:
chatkazz.com.au
Job details:
Brand Portfolio
Chatkazz (Australia) & Sakhi (India)
Reports To
Marketing Head
Description
Chatkazz is one of Australia’s most loved Indian street food restaurants — serving authentic flavours, big smiles, and a whole lot of desi nostalgia across 6 buzzing outlets. From our famous pav bhaji to vibrant festive campaigns, we celebrate Indian culture in every bite.
Sakhi
Sakhi is a premium, purpose-driven restaurant based in Gandhinagar that serves fresh & authentic Indian street food while empowering ambitious young women through employment and culinary training.
We’re now setting up a dedicated marketing team to manage our social presence, digital promotions, and creative storytelling for the brands. If you love food, culture, and creativity — this team is where the magic happens.
Culture & Work Style
At Chatkazz & Sakhi, we move fast, think creatively, and celebrate together. We love ideas that blend Indian spirit with Australian energy. Communication, ownership, and initiative matter as much as skill.
Role Description
This is a full-time on-site role for a Brand Strategist, based in Gandhinagar. You will be responsible for developing and executing brand strategies, managing brand identity, and ensuring consistency in branding efforts. You will work closely with cross-functional teams to enhance brand recognition and monitor campaign performance. Additionally, the role involves creating effective communication strategies to resonate with the target audience and drive market growth.
You will be the "Voice and Architect" of two distinct culinary identities. For Chatkazz, you will craft a high-energy, nostalgic, yet modern narrative for the Australian market. For Sakhi, you will build a soulful, premium street-food identity in Gandhinagar. You aren't just writing captions; you are conceptualizing the "vibe" that drives footfall across two continents.
Key Responsibilities
- Create and execute the marketing calendar and campaign roadmap for the brands
- Plan and execute digital & offline campaigns (festivals, events, partnerships).
- Run and monitor paid ad campaigns (Meta, Google) and report ROI.
- Track performance metrics, report monthly analytics, and optimize.
- Plan & coordinate influencer partnerships and promotional collaborations.
- Manage vendors for printing, production, or event support when needed.
- Stay up to date with Australian "foodie" trends, TikTok humor, and the local Gandhinagar student/TCS/GIFT City culture.
Daily & Weekly Tasks
- Manage ongoing campaigns, creative performance, and ad spends.
- Create and schedule content batches for the week.
- Host weekly syncs with the team and Australia counterparts.
- Draft thoughtful, brand-aligned responses to Google reviews and Social comments/DMs.
- Share performance reports and insights with the marketing head.
Skills & Qualifications
- Proven track record in copywriting, creative strategy, or brand communication (Agency background preferred).
- Deep understanding of Indian street food culture combined with the ability to write for a Western/Australian audience (Experience in restaurant, F&B, or lifestyle brand marketing preferred).
- Strong skills in Market research, Brand Strategy, Digital Marketing with data-driven-logic behind strategy for optimization.
- Excellent communication and coordination skills with ability to ideate visual and written concepts quickly and engage diverse audiences with impactful messaging.
- Experience managing paid ads preferred (Meta, Google Ads, YouTube, Tiktok, Snapchat).
- Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred)
KPIs
- Campaign ROI and engagement growth in brand audience.
- Timely campaign delivery and festival execution.
- Content performance and paid media efficiency.
Sounds like the sort of role for you? We'd love to hear from you, email your CV to media@chatkazz.com.au
Click on Apply to know more.