Website:
yralfoods.com
Job details:
Company Description
Yral Foods is dedicated to bringing the authentic, diverse flavors of India to a global audience through a wide array of premium-quality products including dry snacks, Indian spices, dry fruits, ready-to-cook meals, long shelf-life sweets, and traditional Indian tea and coffee. Based in India, the company adheres to stringent FSSAI standards, ensuring fresh, hygienically packed goods that are tailored for both retail and B2B markets. With a vision to make Indian food products globally accessible and compliant with international standards, Yral Foods is rapidly expanding its reach across Europe, starting with the UK. We cater to wholesale supply, private labeling, and customized orders, offering an extensive product range to satisfy global culinary needs.
Role Description
This is a contract-based hybrid role for a Content Creator, located in Mumbai with flexibility to work partially from home. The Content Creator will develop quality content for Yral Foods’ marketing channels, including social media, websites, and advertising materials. They will be responsible for brainstorming ideas, creating engaging multimedia content, and curating posts to promote the brand’s products. The candidate will also research market trends and regional preferences to ensure the content resonates with target demographics, aligning with the company’s goals for global reach.
Qualifications
- Content Development and Strategy: Proficiency in content creation, storytelling, and strategic planning to produce engaging and brand-aligned material.
- Digital Marketing and Social Media: Expertise in leveraging social media platforms, SEO, and emerging digital trends to amplify content reach.
- Visual and Multimedia Skills: Ability to create multimedia content, including video editing, graphic design, and visual storytelling.
- Research and Analytics: Skill in conducting thorough research on trends and analyzing content performance for data-driven improvements.
- Language Proficiency: Strong command of English and familiarity with Indian regional languages is an added advantage.
- Additional Qualifications: Bachelor’s degree in Communications, Marketing, Journalism, or a related field, and experience in the food or FMCG industry is a plus.
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