Tulio
Website:
tulio.design
Job details:
Head of Content & Digital Storytelling
Location: Gurgaon
Tulio is building one of the most design-led brands in the made-to-measure curtains and blinds space. With vertically integrated manufacturing, strong design sensibilities, and experience studios across cities, we work with architects, interior designers, and homeowners to deliver world-class window solutions.
We are looking for a Head of Content & Digital Storytelling to build and lead Tulio’s digital voice.
This is a high-impact, leadership role responsible for shaping how Tulio is seen, understood, and remembered across digital platforms.
Role Overview
This role sits at the intersection of brand, design, and content.
You will be responsible for:
- Defining Tulio’s content strategy and narrative
- Creating high-quality, differentiated content
- Building a strong and consistent digital presence
This is not a pure managerial role — we are looking for someone who can think, create and execute.
Key Responsibilities
Content Strategy & Brand Narrative
- Define Tulio’s content direction, tone and storytelling approach
- Build long-term content themes around design, craftsmanship and architecture
- Position Tulio as a thought leader in window design and interiors
Content Creation (Hands-On)
- Conceptualise and create content across formats:
- Podcast-style conversations
- Behind-the-scenes manufacturing
- Design process storytelling
- Site measurements and installation journeys
- Brand-led narrative content
- Be actively involved in:
- Shooting (mobile / camera)
- Editing
- Scriptwriting
- Visual direction
Platform Growth
- Build and scale Tulio’s presence on
- Instagram
- YouTube
- LinkedIn
- Drive engagement, reach and brand recall
Content Systems & Consistency
- Build a structured content calendar
- Ensure consistency in output and quality
- Create repeatable content formats and series
Team Building
- Build and lead a small content team over time (editors, designers, creators)
- Work closely with designers, sales teams and leadership to source stories
Ideal Candidate Profile
- 4–10 years of experience in content creation, storytelling or brand building
- Proven experience in building a strong digital presence (personal or brand)
- Strong understanding of visual storytelling, design and aesthetics
- Ability to both think strategically and execute content hands-on
- Comfortable being on camera and working across formats
- High ownership mindset and bias for action
Who This Role Is For
- Creators who want to build a brand, not just content
- Individuals who enjoy storytelling + execution
- People who want to work closely with founders and shape a brand from the ground up
About Tulio
Tulio is a design-led brand focused on made-to-measure curtains and blinds, combining craftsmanship, technology and design to deliver exceptional window solutions.
🌐 Website: www.tulio.design
📷 Instagram: https://www.instagram.com/tuliodesign
Apply
Interested candidates may share their resume and portfolio at:
📧 sidarrth@tulio.design
Please include links to your previous work, social media handles, or content portfolio.
Click on Apply to know more.