Website:
prathibhavidyalayam.edu.in
Job details:
About Prathibha Vidyalayam:
Established in 1997, Prathibha Vidyalayam is a progressive CBSE institution dedicated to nurturing young minds through academic excellence, innovation, discipline, and holistic development. With a strong focus on 21st-century skills, co-curricular excellence, and value-based education, the school provides a dynamic and engaging learning environment for over 1500 students. We are committed to building a strong brand identity that reflects our ethos, achievements, and vibrant campus life.
Role Overview:
We are seeking a highly creative, energetic, and detail-oriented Content Creator to join our team. The ideal candidate will be responsible for conceptualizing, creating, and managing engaging content across digital and offline platforms. This role requires a strong understanding of storytelling, branding, and visual communication to effectively showcase the school’s activities, achievements, and unique offerings.
Key Responsibilities:
- Plan, create, and publish engaging content for social media platforms, including Instagram, Facebook, and YouTube.
- Capture high-quality photos and videos of classroom activities, events, celebrations, and daily school life.e
- Edit videos, reels, and short-form content optimized for digital engagement.
- Design posters, banners, brochures, and marketing materials for admissions and events
- Write compelling captions, blogs, newsletters, and website content aligned with the school’s voice.
- Develop content strategies to enhance brand visibility and audience engagement.
- Collaborate with teachers, coordinators, and management to highlight key initiatives and student achievements.
- Maintain consistency in branding, tone, and visual identity across all platforms.s
- Stay updated with the latest content trends, tools, and social media algorithms.
- Manage content calendar and ensure timely delivery of posts and campaigns
- Support promotional campaigns for admissions, events, and institutional milestones
- Archive and organize media content systematically for future use
Skills and Qualifications:
- Strong proficiency in photography, videography, and editing tools (e.g., Adobe Premiere Pro, Photoshop, Canva, CapCut, etc.)
- Creative mindset with the ability to generate innovative ideas
- Good understanding of social media platforms and audience behavior
- Attention to detail and strong organizational skills
- Ability to work independently and collaboratively in a team environment
- Time management skills with the ability to meet deadlines
- Basic knowledge of branding and marketing principles
- Prior experience in content creation, digital marketing, or media is preferred
- Experience in educational institutions is an added advantage
Personal Attributes:
- Passionate about education and storytelling
- Energetic, proactive, and adaptable
- Strong interpersonal and communication skills
- Ability to connect with students and staff to capture authentic moments
- Positive attitude with a willingness to learn and grow
Key Deliverables:
- Daily/weekly social media posts and stories
- Event coverage (photo/video + same-day highlights)
- Monthly content calendar and performance insights
- High-quality promotional materials for admissions
- Consistent growth in engagement and brand reach
Click on Apply to know more.