Website:
diara.care
Job details:
Content & Creative Manager
Location: Delhi (Work from Office)
Type: Full-time
Hours: Monday–Friday, 10:30 AM – 7:30 PM (occasional weekends during festive/launch season)
About Us
We're a dermatologist-led hair care brand, built on doctor trust before it was built on marketing. Our products are prescribed by 700–800+ dermatologists, and 61% of patients return to their doctor for a refill. We're now taking that trust online: website, Instagram, and Amazon, all being built from scratch.
About the Role
This role sits at the centre of how we look, sound, and show up everywhere our customers meet us — website, Instagram, LinkedIn, our Amazon brand store, and every festival or campaign moment in between. You'll write it, help design it, plan it, and make sure it lands. The role also involves monitoring performance metrics.
One question guides every decision here: will this resonate with our customer, add value to their life, and leave them better off? If that matters to you more than trends or templates, keep reading.
What You'll Do
- Write content for our website, Instagram, and LinkedIn — copy that sounds like us, not like everyone else in the category.
- Bring a strong sense of UI/UX and visual craft. Brief and collaborate with our designer to create assets that stand out and genuinely resonate — this needs real research, not templates.
- Keep our Amazon brand store — content, images, design — current with festivals, events, and seasonal moments, always on-brand.
- Build and coordinate the social media calendar with internal and external teams, mapped to upcoming festivals and cultural moments.
- Track local and global trends closely enough to act on them fast.
- Write scripts for Instagram video content.
- Build static and video assets for performance marketing campaigns.
What We're Looking For
- 3–6 years of experience across content, brand, or creative roles. D2C, BPC, or FMCG background is a strong plus.
- Strong writing across formats - web copy, social captions, video scripts.
- A real eye for design and UX. You don't need to be the designer, but you need to brief one well and judge the output.
- A portfolio that shows range - this matters more to us than your CV.
- Demonstrated creative skills to lead campaigns and define brand storytelling.
- Strong Project Management capabilities to coordinate timelines, resources, and cross-functional stakeholders.
- Excellent written and verbal communication skills, with attention to detail and a strong sense of aesthetics.
- Ability to analyze content performance, interpret data, and adapt creative strategies based on insights.
- Comfort working in a fast-paced, collaborative environment and managing multiple projects simultaneously.
How We Work
- We own outcomes, not tasks.
- We choose deep work over busywork.
- We question norms and default to creativity.
To Apply
Send your resume along with a portfolio or work samples - writing, campaigns, or design collaborations you're proud of. Email at - D@diara.care & Siddharth@diara.care & mention email subject as : Applying for Content & Creative Manager
Click on Apply to know more.