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About Us
At HULP, we help busy families run their homes seamlessly by combining structured operations, technology, and human coordination.
We’re looking for a hands-on Content & Creative Manager who can create relatable, real-life content that converts and drives our GTM strategy.
Key Responsibilities
• Produce 8–12 pieces of short-form content per week for Meta Ads, social media, and founder channels
• Translate household pain points into relatable stories
• Shoot or coordinate videos (phone-friendly, UGC style)
• Ensure high engagement and conversion potential
• Identify micro-influencers (5K–50K followers) for collaborations
• Develop content briefs and manage delivery
• Repurpose influencer content into ads and social posts
• Track content performance and iterate
• Capture founder-led content for LinkedIn, Instagram, and ads
• Turn early customer stories into shareable, high-converting content
• Maintain consistent voice and tone for premium positioning
• Work closely with the Performance Marketer to identify which hooks and formats convert best
• Feed winning content into ad campaigns
• Monitor CTR, cost per lead, and consultation conversion from content
• Build a relatable, human-first narrative around household management
• Highlight key value props: AI assistance, child coordination, meals, deliveries, OTP handling
• Ensure all content reinforces trust, reliability, and delight
Ideal Candidate
• 2–5 years experience in content creation, social media, or video production
• Strong storytelling skills (can make mundane tasks relatable and funny/emotional)
• Hands-on: can shoot, edit, and publish content
• Comfortable working in a fast-moving, early-stage startup environment
• Understands social media trends, especially Meta / Instagram / Reels
Bonus:
• Experience with UGC ad campaigns
• Exposure to micro-influencer collaborations
• Familiarity with lead-gen conversion metrics
Mindset
• Execution-first, scrappy, and hands-on
• Creative problem solver, able to generate ideas quickly
• Obsessed with delivering value for users and driving measurable growth
Click on Apply to know more.