Mackly
Website:
mackly.com
Job details:
Content and Social Media Lead (Video-First, Community-Led)
📍 Location: Bengaluru
💼 Role: Social Media & Content Strategist
🕒 Experience: 2+ years
💰 Salary: Up to ₹5 LPA
🏢 Work mode: Full-time | Work from office
Mackly is not here to play safe on social media - we’re building a bold, culture-led kids’ movement wear brand that actually moves people.
We’re looking for a Content and Social Media Lead who can own content end-to-end , from ideation to publishing to performance, across social platforms and our parent community.
This is a hands-on role for someone who can think strategically, create content independently, move fast, and ensure Mackly shows up consistently, sharply, and on-culture everywhere we exist online.
What you will do :Content Strategy & Planning
• Own the monthly content strategy and calendar across Instagram, YouTube Shorts, Meta platforms, Linkedin and community channels
• Translate brand goals, launches, and campaigns into clear content narratives and themes
• Ensure a video-first, culture-relevant content approach
Content Creation & Publishing
• Ideate, create, and publish content across social platforms
• Write hooks, captions, scripts, prompts, and post copies
• Use tools like Canva, CapCut, InShot, Adobe Express, or similar to create visuals when needed
• Collaborate with the in-house creative/video team and act as a content backup when required
• Ensure fast turnaround time (TAT) from idea → post
Performance & Optimisation
• Track and own social media metrics: reach, watch time, saves, engagement, and growth
• Analyse performance and iterate content based on insights, not assumptions
• Continuously refine hooks, formats, posting patterns, and content angles
Community & Distribution
• Plan and manage content for Mackly’s community WhatsApp groups (value-led, trust-building content)
• Repurpose and adapt content for third-party platforms like Quora, Reddit, and relevant forums
• Understand how content behaves differently across platforms and optimise accordingly
Culture, Trends & Tools
• Stay deeply plugged into internet culture, platform trends, and format shifts
• Use AI tools for ideation, scripting, research, planning, and optimisation
• Act as a bridge between marketing, content, and performance teams
Who we're looking for:
• 2+ years of hands-on experience in content creation + social media execution
• Strong understanding of reels, shorts, hooks, storytelling, and platform behaviour
• Comfortable creating content independently, not just briefing others
• Strategic thinker with strong execution speed
• Familiar with content creation tools (Canva, CapCut, etc.) and AI tools
• Able to manage multiple content streams without losing quality or consistency
• Clear communicator with strong ownership mindset
Bonus if you have :
• Experience handling community-led content (WhatsApp, Discord, Telegram, etc.)
• Ability to read analytics and turn insights into better content
• Experience posting on platforms like Quora or Reddit
• Design or video skills as a strong backup, not a dependency
• A strong instinct for trend forecasting and content distribution
Why Mackly :
We’re a fast-growing kids’ movement wear brand focused on Kids innerwear, sportswear and loungewear- built around performance, movement, and active lifestyles.
You’ll get real ownership, not just execution tasks - and the chance to shape how a kids’ sports brand shows up across social + community, not just manage it.
Click on Apply to know more.