Swa Artisanal Syrups
Website:
drinkswa.com
Job details:
Job Title: Content Marketing
Location: Bangalore (On-site preferred)
CTC Range: 8 - 10 Lakhs (depending on experience)
Experience: 4 - 6 years in graphic design, branding, or visual communication
Reports To: Marketing Head
About Swa Artisanal Syrups:
We make 100% Natural Artisanal Syrups that make delicious cocktails, mocktails, iced
teas and craft coffees. The work environment is fun & friendly. Every Swa team
A member is an owner of our future. We hire people who have an ambitious and
adventurous streak. Employees share a commitment to their teams, a passion for our
products, and above all, a bold work ethic that produces winning results.
We are an early stage start-up that is shaking up the Industry. In very less time we have
been able to establish ourselves as a Challenger Brand. Current clients include the
likes of Barbeque Nation, Byg Brewsky, Grandmamas cafe, Starbucks, Little Italy,
Barista, Jamming Goat, Soka, Iron Hill, Chaayos, Chai Point, Blue Tokai, Third Wave
Coffee Roasters, Daryaganj, Little Italy, Bercos, Toit, Bangalore Brewing, Cafe Delhi
Heights etc.
This is a B2B product!
We thrive together in a work atmosphere where employees challenge themselves, and
think of them as entrepreneurs rather than employees. Swa’s structure of minimal
hierarchy gives our employees the opportunity to take personal ownership of projects
That matters from day one.
www.drinkswa.com/,
https://www.instagram.com/swa.artisanalsyrups/
Write to us at HR@drinkswa.com for more details and to explore this further.
Overview:
You are responsible for the production of content on all channels for the brand & publishing on socials. You will use AI tools to write the content but work with the designers & videographers to ensure end to end production & timely output. You will also own the creative ideation and campaign development for the brand across all channels. You are basically the creative think tank for the brand across the media & customer life cycle.
- Socials
- Own the entire content lifecycle on Instagram & Linkedin from content creation, publishing, online community management & analytics
- Create monthly content calendar plan, work with stakeholders to manage content production
- Create ideas & hooks for different content pieces
- Publish content, get it promoted and observe + present analytics to improve social performance
- Use analytics to improve content quality + community size & engagement month on month
- Whatsapp + Email marketing + Performance Marketing
- Own the monthly content calendar for the channel
- Create ideas & hooks for content & work with the designer to get it produced
- Write content templates + campaigns for the calendar
- Work with Digital Manager to publish the content timely
- Website & Blogs
- Create and manage monthly content calendar for the website - banners & blogs
- Write content for the website banners as per monthly calendar
- Write content for the blogs with the help of AI
- Knowledge Base
- Develop a content library for recipes for community engagement
- Develop a library of client case studies
- Plan the calendar & ideate on new hooks
- Ensure all pieces of content produced are used across channels in short & long format to maximise the visibility
- Vendor management
- Coordinate with external vendors for video & design production
Style of working
- Tools
- Use Canva templates for quick design turnarounds when required
- Train Claude/Open AI on brand language and personality & use it for all content generation
- Use Zoho suite for publishing content on socials + analytics
- Speed
- Work with clearly communicated deadlines
- Communicate any delays to the relevant stakeholders
- Ensure the output formats are as per requirements to avoid any unwanted iterations
- Teamwork
- Work with other departments to understand expectations and requirements
Deliverables:
- 15 videos/month to be produced
- Insta + LI post publish + community mgmt basis calendar (20 posts in all)
- One time email templates - 7 - quarterly refreshes
- 3 client case studies/month
- 4 monthly emails
- 4-6 monthly WA
- One time WA templates - 4 - quarterly refreshes
- 5 website banners
- 20 monthly blogs
- 15 event posts
- 15 event static ads monthly
- 15 ad copies monthly
Click on Apply to know more.