Foxtale
Website:
foxtale.in
Job details:
Key Responsibilities:
• Consumer Research: Lead and execute consumer research projects for testing products using a mix of quantitative (surveys, analytics) and qualitative (focus groups, in-depth interviews) methods to uncover valuable consumer insights.
• Cross-functional Collaboration: Work closely with product development, consumer marketing insights, and other teams to integrate insights into product launches, go-tomarket strategies, and overall brand development.
• Research Design & Execution: Independently handle and lead internal research, lab trials/ clinical testing, designing and conducting studies for detailed product feedback.
• Data Analysis & Insights: Analyse and synthesize research findings to generate actionable insights that influence business strategies across product development, marketing, and customer experience.
• Market Intelligence: Maintain a deep understanding of market trends, the competitive landscape, and emerging shifts in consumer behaviour to identify new opportunities and risks.
• Reporting & Communication: Create and deliver regular reports, presentations, and dashboards to senior leadership, translating research findings into clear, compelling, and impactful recommendations.
• Continuous Improvement: Stay current on industry innovations, AI tools, and social media trends to enhance the relevance and effectiveness of consumer insights.
• Education: Bachelor's degree in marketing, business administration, psychology, cosmetic Science or related field. Advanced degree (e.g., MBA, MS) preferred.
• Experience: 1-2 years of experience in consumer insights, market research (agency or client-side), or a related role, ideally in the personal care or skincare industry.
• Passion for Beauty industry: A deep understanding of the Beauty industry and D2C market dynamics is a strong advantage.
• Technical Skills: Knowledge of market research tools, data analysis techniques, and familiarity with AI tools, social media insights, or competitive intelligence platforms is a plus.
• Analytical Skills: Strong critical thinking, analytical skills, and attention to detail with the ability to translate complex data into actionable recommendations.
• Communication Skills: Excellent written and verbal communication skills with the ability to deliver insights to senior leadership and stakeholders in a clear, concise, and persuasive manner.
• Strategic Thinking: Ability to think strategically and apply consumer insights to drive business impact and growth.
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