Paid Acquisition Consultant

A Bit About Us First…

ConsultMyApp (CMA) was founded in 2016 to provide marketing services to the mobile app industry, from User Acquisition (UA) and App Store Optimisation (ASO) through to User Retention (CRM). Since then, CMA has established itself as a global service leader in mobile marketing, delivering outstanding results for each of its clients, with amazing feedback and case-studies.

The company has an extended and varied portfolio of clients from tier-1 international brands such as Macy’s, O2, Monopoly GO, Western Union, Lottoland and Betway through to rapidly-growing start-ups.

Your Role

Location: Central London

In this role, you will be asked to work on a number of varied projects and manage a number of clients accounts.

As Paid Performance Marketing Consultant, you will first learn CMA’s techniques and frameworks when it comes to paid media and campaign optimisations, then will develop client’s digital paid media plan into successful mobile marketing campaigns that build brand awareness, inspire and engage customers and ultimately drive conversions. You will be trained in how to create and present weekly/monthly results to clients, stay abreast of the latest developments in user acquisition and ensure clients and colleagues benefit from this acquired knowledge.

On a typical day, you’ll be expected to delve into our client’s data (from providing data-driven insights to using your own creativity to design, launch, and optimise app campaigns), execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI. You’ll prepare presentations and continuously identify avenues for growth ensuring client’s needs are met on an ongoing basis.

You’ll perform ongoing keyword discovery, optimisation, research and analyse competitor advertisings and work closely with our Creative team to brief imagery, videos and copy’s for paid campaigns.

Experience Required

You will need to be both strategic and hands-on, and able to look at the big picture and prioritise your activities. As a large part of our work is based on data, you must be analytical and willing to take initiative and investigate data.

The ideal candidate will possess the following experience and skills:

• Keen interest in mobile marketing and paid media management.
• 1+ years’ hands-on managing paid app campaigns (Apple Search Ads, Facebook Ads, Google App Campaigns, Ad Networks).
• Experience managing or reporting on budgets or any sort of marketing spend.
• Strong statistical and analytical skills – proficient in analysing and interpreting data.
• Ability to use data to inform the effectiveness of channels and campaigns.
• Ability to focus on a task and get it done quickly with a high attention to detail.
• Excellent interpersonal and communication skills are required to conduct regular client meetings, and articulate the results of the work you have delivered .

Additional skills

• Experience or knowledge in manipulating data from platforms such as AppsFlyer, Adjust, Amplitude, Mixpanel, Google Analytics, etc. and analysing it.
• Experience with A/B testing and campaign optimisation to drive measurable outcomes.
• Ability to collaborate effectively across cross-functional teams, including product, analytics, and creative teams.