Chryselys
Website:
chryselys.com
Job details:
About Us:
Chryselys is a Pharma Analytics & Business consulting company that delivers data-driven insights leveraging AI-powered, cloud-native platforms to achieve high-impact transformations.
We specialize in digital technologies and advanced data science techniques that provide strategic and operational insights.
Role Overview:
• Analyze and derive actionable insights from digital marketing channels, leveraging tools like Google/Adobe Analytics, social platforms, and email campaigns.
• Provide recommendations and insights to optimize email campaign design and target audience engagement.
• Offer strategic insights on leveraging analytics in campaign strategies.
• Evaluate and optimize processes in paid media, website experience, and HCP engagement for improved efficiency.
• Partner with Business Partners to define key metrics and outcomes aligned with business objectives.
• Analyze target list by combining separate data sets where needed, and provide segment options for targeting based on guidance
• Support processes around data (aligning with XO templates and across FMT and Digital, date requests from Oasis eg for engagement)
• Support measurement planning and best practices - defining and aligning benchmarks
• Data analysis and reporting - exceptional skills in analyzing/pivoting data to create integrated charts/visuals
• Perform statistical analysis of digital metrics
Key Responsibilities
● Own and manage Adobe Analytics reporting for the website channel
● Build and maintain dashboards and scorecards for website performance
● Track and analyze core website KPIs (traffic, engagement, conversion, funnels)
● Translate business goals into clear metrics and insights
● Provide actionable recommendations to improve website performance
● Partner with marketing, product, UX, and technology teams
● Ensure data accuracy, consistency, and reporting standards
Required Skills & Experience
● Strong hands-on experience with Adobe Analytics (Workspace, segments, calculated
metrics)
● Proven experience analyzing website channel performance
● Solid understanding of digital and website KPIs and performance metrics
● Experience creating stakeholder-ready dashboards and reports
● Strong analytical and communication skills
Preferred
● Understanding of tagging concepts, data layers, and digital measurement frameworks
● Familiarity with CRO, A/B testing, and digital optimization concepts
● Experience with additional BI tools (e.g., Tableau, Power BI)
Click on Apply to know more.
