Digit Insurance
Website:
godigit.com
Job details:
Group Company: Go Digit Life Insurance Limited
Designation: Brand marketing consultant
Office Location: Bangalore Atlantis Bangalore 1
Position Description
Years of experience
2-3 years
Preferred Industry
Insurance, BFSI, FMCG
Roles And Responsibilities
Develop and implement marketing strategies to support brand, product and sales objectives
Understanding of the distribution channel and aligning the marketing approach, objective and calendar with the same
Perform competition benchmarking to identify opportunities for growth and improvement through material available offline, trainings, sales pitches, new creatives or any new events taking place in the market.
Handle new product launches, their UI/UX, communications, marketing collaterals, trainings etc.
Develop insights through market research as and when needed
Plan and execute agent campaigns, events, and promotions to boost product visibility and engagement
Monitor and evaluate the effectiveness of marketing initiatives and adjust strategies as needed.
Work with internal teams (e.g., product development, sales, and finance) to ensure alignment of marketing activities with overall business goals.
Since this role involves co-ordination with all stakeholders, this is a complete in-office role.
Be a single point of contact from Brand Marketing for all Product Marketing & Marketing Support related activities.
Key Skills Required
Proven experience in trade marketing or a similar role
Project Management experience is a plus.
Strong understanding of marketing principles and strategies - particularly in the context of Insurance.
Competition knowledge
Self-starter
Excellent analytical, communication, and interpersonal skills
Ability to work collaboratively with cross-functional teams
Strong organizational skills and ability to meet deadlines
Knowledge of market research and data analysis
Ability to talk to Senior Stakeholders and own the projects independently
Education Background
Master’s degree in marketing
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