SEO Specialist

As an SEO (Search Engine Optimization) Specialist, you will play a crucial role in improving the online visibility and organic search rankings of a company's website. Your primary responsibility will be to implement effective strategies and tactics to drive targeted traffic, increase website rankings, and generate leads or conversions. Responsibilities: Keyword Research and Analysis: Conduct in-depth keyword research to identify relevant and high-ranking keywords. Analyze search volume, competition, and user intent to optimize keyword targeting. On-Page Optimization: Optimize website content, meta tags, headings, and URLs to improve search engine visibility. Ensure proper keyword placement and density while maintaining readability and user experience. Implement best practices for title tags, meta descriptions, and schema markup. Technical SEO: Conduct technical audits to identify and resolve website issues affecting search engine crawling and indexing. Optimize website structure, navigation, internal linking, and XML sitemaps. Monitor website performance, page load speed, and mobile-friendliness. Off-Page Optimization: Develop and execute link building strategies to increase the authority and credibility of the website. Identify and pursue opportunities for guest blogging, content promotion, and influencer outreach. Monitor and manage backlink profiles, disavow toxic links, and maintain a healthy link profile. Content Strategy: Collaborate with content creators to develop and optimize engaging, keyword-rich content. Ensure content aligns with SEO best practices and supports the overall SEO objectives. Regularly update and refresh existing content to improve relevancy and user experience. SEO Performance Tracking and Reporting: Monitor website rankings, organic traffic, and conversion metrics using SEO tools and analytics platforms. Generate regular reports on SEO performance, trends, and recommendations for improvement. Stay up-to-date with industry trends, algorithm changes, and emerging SEO techniques.

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