Brain Above InfoSol Pvt. Ltd.
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brainabove.io
Job details:
Communication Specialist – IEC/BCC (WASH & Solid Waste Management)📍 Ahmedabad | In-house
We are seeking a highly competent Communication Specialist with proven experience in WASH / SBM-U / Urban Local Body projects, who can take complete ownership of IEC & BCC strategy, campaign execution, and behaviour change communication at city scale.
This is not a basic content/design role — the position demands deep understanding of community behaviour, on-ground execution, and structured communication aligned with municipal systems.
🔹 Role MandateThe selected candidate will be responsible for driving large-scale citizen behaviour change initiatives, ensuring effective communication for:
- 100% waste segregation at source (wet, dry, domestic hazardous & sanitary waste)
- Elimination of open dumping and littering hotspots
- Strengthening outcomes aligned with Garbage Free City (GFC) and SBM-U benchmarks
The role requires direct alignment with field execution teams, ensuring that communication is practical, data-backed, and outcome-oriented.
🔹 Key Responsibilities1. IEC & BCC Strategy and Execution- Lead planning and execution of ward-level and city-level IEC campaigns
- Drive behaviour change interventions targeting households, RWAs, commercial units, and BWGs
- Ensure consistent messaging on segregation, SWM practices, and SBM priorities
- Execute thematic campaigns, rallies, nukkad nataks, and engagement drives as per project requirements
2. Community Mobilization & Stakeholder Engagement- Actively engage with citizens, RWAs, institutions, markets, and street vendors
- Conduct capacity building and orientation sessions for sanitation staff and stakeholders
- Drive awareness on:
- Solid Waste Management practices
- Plastic waste and C&D waste management
- Cleanliness of public spaces, water bodies, and drainage systems
- Support city-level initiatives including ODF sustainability and cleanliness drives
3. Communication Development & Social Media Integration- Translate field-level activities into structured communication outputs
- Lead development of social media campaigns, awareness content, and outreach materials
- Ensure all communication is accurate, relevant, and aligned with ground realities
- Maintain consistency in campaign messaging, tone, and visual communication
4. Campaign Innovation & Improvement- Identify execution gaps and introduce corrective communication strategies
- Design innovative IEC interventions to improve citizen participation
- Support special drives, beautification initiatives, and litter-free campaigns
🔹 Essential Requirements- 3–6 years of experience in:
- WASH / Solid Waste Management / SBM-U projects
- NGO / Development sector / ULB engagements
- Demonstrated experience in IEC/BCC campaign execution at scale
- Strong understanding of urban sanitation systems and municipal operations
- Proven ability to mobilize communities and drive behaviour change
🔹 Preferred Skillset- Strong expertise in preparing weekly reports, monthly progress reports, and structured documentation aligned with project requirements
- Ability to develop high-quality presentations (PPTs) for technical, subject-oriented, and review meetings (ULB / client-facing)
- Experience in creating training manuals, IEC toolkits, and capacity-building content for field teams
- Capability to convert field data and campaign outcomes into clear, analytical, and presentable formats
- Strong command over documentation, reporting frameworks, and communication structuring
🔹 Candidate Profile- Highly self-driven with ownership mindset
- Comfortable working in field-integrated, high-pressure environments
- Strong coordination with ULB officials, field teams, and stakeholders
- Execution-focused with clarity on outcomes, not just activities
🔹 Key Deliverables- Measurable improvement in waste segregation and citizen participation
- Effective execution of IEC/BCC campaigns across wards
- High-quality communication outputs and campaign visibility
- Documentation of best practices and replicable models
Click on Apply to know more.