Job Role & Responsibilities
Job Description
Job Description includes:
- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales.
- Research and write original SEO ready content for company website, blogs, articles, publications,
infographics, online communication, and content assets including case studies, emails, newsletters,
social and more.
- Coming up with ideas and creating useful content which derives traffic
- Editorial requirements include basic knowledge of On Page/ Off Page SEO understanding, content
categorization and structure, content development, distribution and measurement.
- Systematically distribute content online to various parties (PR, discussion forums, bloggers, guest post
websites and social channels, etc.)
- Grow our presence in relevant verticals through content co-promotion, syndication, etc. with trade
publications and associations.
- Grow our reach to end audiences and improve engagement/conversion across channels (social, email,
blog)
- Create the content our target audience is looking for
- Must understand the basic best practices of the main social media channels, which content and
approaches work on each and why
- Repurpose and optimize existing content for digital channels.
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