Role Overview
This role supports the Growth Operations Manager in executing and optimising acquisition funnels, campaign operations, and internal growth systems. The focus is on ensuring consistent execution, clean data tracking, and continuous improvement through structured experimentation.
You will translate strategy into execution across marketing, CRM, and product-led growth initiatives.
Key Responsibilities
1) Campaign & Growth Execution
Execute campaigns across paid, organic, CRM (email/WhatsApp), and referral channels
Coordinate with marketing, content, and design teams to ensure timely launches
Track and report campaign performance
2) Funnel & CRM Operations
Manage end-to-end lead lifecycle (capture → routing → follow-ups → conversion tracking)
Maintain CRM hygiene and attribution accuracy (UTMs, source tracking)
Identify and flag funnel drop-offs
3) Analytics & Reporting
Build and maintain dashboards (Sheets/Looker) for key metrics (CAC, conversions, funnel performance)
Support weekly reporting and insights for decision-making
4) Experimentation Support
Set up and track A/B tests across landing pages, creatives, and messaging
Document hypotheses, results, and learnings
Ensure insights are reused across campaigns
5) Self-Serve Funnel Support
Support execution of self-checkout / direct purchase funnels
Assist in managing landing pages, checkout flows, and post-purchase journeys
Track conversion metrics and suggest improvements
6) Content & Lead Magnet Ops
Support deployment of lead magnets (tests, resources, tools)
Ensure integration with capture funnels and CRM
Coordinate with content teams for distribution
Must-Haves
1+ year experience in Growth, Marketing Ops, Business Ops, or similar
Strong Excel / Google Sheets skills (data handling, basic analysis)
Familiarity with CRM tools (HubSpot, Zoho, Salesforce, etc.)
Basic understanding of marketing funnels and metrics
High attention to detail and execution discipline
Good-to-Haves
Exposure to GA4, Mixpanel, or similar analytics tools
Experience in EdTech, D2C, or course or subscription businesses.
Familiarity with marketing automation tools.
Experience supporting A/B testing workflows.
AI automation and utility.
What Success Looks Like
0–3 months:
Campaigns executed reliably and on time
CRM and funnel tracking are clean and accurate
Weekly reporting is consistent and decision-useful
3–6 months:
Clear visibility into funnel performance and drop-offs
Regular experimentation cadence established
Self-serve funnels and lead magnet ops running efficiently
Revenue up by ~2x monthly progression for self checout courses etc.