Content Strategist / Creative Growth Marketer (Performance + Copy)
Location: Bangalore (WFO – HSR Layout)
Experience: 2–5 Years
CTC: Competitive (based on impact)
About the Role
We’re looking for a performance-first content strategist who can drive growth, not just create content.
This role is for someone who understands:
- Content = Revenue lever
- Scripts = Conversion tools
- GTM = Storytelling at scale
You’ll work closely with founders, marketing, and performance teams to build narratives that convert across ads, landing pages, and video.
What You’ll Do
- Own end-to-end content strategy across ads, landing pages, and social
- Write high-converting copy (ads, landing pages, emails, scripts)
- Build and execute GTM campaigns for product/service launches
- Create short-form video scripts (Reels, YouTube Shorts, Ads)
- Translate customer pain points → compelling narratives
- Work with performance marketing team to optimize CAC, CTR, and conversions
- Drive organic + paid content growth
- Collaborate with design/video teams for execution-ready creatives
- Use AI tools to scale content production and workflows
Must-Have Skills
- Strong copywriting + storytelling ability
- Experience in performance marketing content
- Hands-on with:
- Landing pages
- Ad creatives
- Video scripting
- Understanding of:
- Funnels & conversion psychology
- SEO & audience intent
- Experience working on GTM or product launches
- Ability to own projects independently (0→1 execution)
Good to Have (Big Plus)
- Experience in US/UK/Global markets
- Worked with D2C / EdTech / Consumer brands
- Familiarity with tools like:
- ChatGPT, Gemini, Jasper, etc.
- GA4, Search Console, Ahrefs/SEMrush
- Exposure to AI-led content workflows
What We’re Looking For (Profile Fit)
- Someone who has:
- Driven content-led growth (not just posted content)
- Written scripts that actually perform (views, conversions, revenue)
- Built or contributed to GTM strategies
- Thinks like a marketer + creator + strategist
Why This Role
- Direct impact on revenue & growth
- Work closely with founders
- Freedom to experiment, test, and scale ideas
- Build 0→1 content systems
Ideal Candidates Will Look Like
- Content strategists who scaled social growth 10X+
- Creators who drove millions of views or high-conversion campaigns
- People who’ve worked on GTM launches, funnels, and storytelling-led sales