The Coca-Cola Mantra Challenge 2025

Welcome to The Coca-Cola Mantra Challenge 2025 - Where Tomorrow's Business Leaders Are Forged Today. This isn't just a summer internship hiring process - it's your launchpad into a world of possibilities with one of the most iconic global brands. More than just a selection journey, the Mantra Challenge is a dynamic experience designed to spark your creativity, sharpen your skills, and immerse you in real-world business challenges. Step into a high-energy arena where ideas thrive, innovation is celebrated, and entrepreneurial thinking leads the way. Get ready to challenge the status quo, accelerate your learning, and step confidently into your future. The journey begins now - are you ready to lead it? Eligibility Criteria: Open to the upcoming cohort (1st Year students pursuing full-time 2-year MBA/PGDM courses, batch of 2025-27). Participants must register individually. What We Expect from You: The Coca-Cola Mantra Challenge 2025 consists of the following key stages: Brand Trivia Quiz: This round features 20 engaging questions all centred around the Coca-Cola universe, from its iconic campaigns to fun brand facts. Hints for the questions will be shared on Unstop's Instagram Stories, so make sure to follow along closely. This is a non-eliminatory round. Become a Coke Ambassador: In this round, you will be required to post on your LinkedIn using #CokeAmbassador, highlighting Coca-Cola's iconic marketing strategies and memorable campaigns from the past. Simulation Round: In this engaging online simulation, you will step into the shoes of an Area Sales Manager for an FMCG company. This stage challenges you to make strategic decisions, solve real-life challenges, manage resources, and optimise ROI, reflecting the true nature of a day in the life of a manager in the industry. Personal Interview: The final stage involves a personal interview with Senior Management at Coca-Cola India and Southwest Asia. Do you have what it takes to work alongside the best minds in the industry on some of the most iconic and most loved brands in the world? What's at stake? Top 15 students: Subject to evaluation, Top 15 potential candidates may receive FLAGSHIP Mantra Internship offers for Summer 2026, with a stipend of INR 2.5L per month. An opportunity to live on the #CokeSideofLife. Exclusive Coca-Cola merch for the top-selected students. All participants will receive a participation certificate.

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