iNdus Partners
Website:
indusfr.com
Job details:
Indus Partners is inviting applications for a serious entrepreneurial leader to join as:
Co-Founder & Chief Marketing Officer (CMO)
For DIVINAA – A Spiritual Commerce Brand
Investment Commitment: Rs. 1.00 Crore | Pre-Revenue Stage | Equity Partnership
About the Venture
DIVINAA is being built as a master brand in devotional, spiritual & ritual commerce, with a clear multi-brand architecture:
- SARVAM – Devotion & Ritual Essentials
- EKAM – Spiritual Living, Vastu & Energy
- SMARAN – Spiritual Literature & Sacred Expression
The vision: To organize India’s fragmented ₹50,000+ crore spiritual retail ecosystem into a scalable omni-channel retail brand (offline + online + marketplace).
Who We Are Looking For
A builder, not a job seeker.
This is not a salaried CMO role.
This is a co-founder position requiring ₹1 Cr capital commitment and long-term operational leadership.
You should have:
✔ 15+ years in Retail / D2C / FMCG / Lifestyle / Wellness
✔ Experience building brands from 0–1 or scaling early-stage ventures
✔ Strong omni-channel understanding (retail + digital + marketplace)
✔ Capital deployment discipline & break-even focus
✔ Entrepreneurial mindset over employee mindset
Your Mandate
As Co-Founder & CMO, you will:
- Build brand architecture & positioning strategy
- Lead retail launch playbook (200–1000 sq ft formats)
- Own GTM strategy (offline + D2C + marketplaces)
- Drive customer acquisition & repeat funnel
- Create subscription & gifting models
- Work closely on product mix & private label strategy
- Prepare venture for structured scale or funding
Investment & Structure
- ₹1 Crore minimum investment
- Equity participation aligned with capital + operational involvement
- No fixed CTC in early phase
- Founder-level decision authority
- 3–5 year serious commitment expected
Why This Opportunity?
- Highly fragmented industry → massive consolidation opportunity
- Multi-brand structured model reduces category risk
- Strong retail + institutional + gifting scope
- First-mover advantage in organized spiritual commerce
This Role Is NOT For
✖ Salary-focused executives
✖ Short-term consultants
✖ Passive investors
✖ Brand managers seeking designation upgrade
This Role IS For
✔ Long-term wealth creators
✔ Value builders
✔ Retail visionaries
✔ Entrepreneurs ready for capital-backed risk
If this resonates with your journey and ambition,
DM directly or write to: Sanjiv@indusfr.com
Click on Apply to know more.