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Background
Triton is a well-known name in Indian advertising, with a strong legacy of brand-led, creative work. The company has recently been acquired by Alchemist Group, India’s top integrated marketing solutions firm.
Triton was a legacy brand and will be relaunched as a focused, modern marketing and advertising agency.
It will operate as a distinct agency within the Alchemist ecosystem, with access to shared infrastructure, clients, and operational support, while maintaining independent leadership, culture, and creative direction.
The Co-Founder & CEO/COO will be responsible for building Triton into a scaled, profitable, and relevant agency for the current market and will co-write the DNA, cultural codes and positioning of the company along with the Alchemist Board.
Role Overview
The Co-Founder & CEO/COO will have full responsibility for Triton’s business, people, and market presence.
This is a leadership role with direct ownership of:
Culture & DNA Creation
Business strategy and P&L
Client acquisition and new business
Client Leadership and Stewardship
Overall agency direction and growth
The role is entrepreneurial in nature, with the backing of an established parent oganization.
Key Responsibilities
Business & Strategy
Define Triton’s positioning, service offerings, and go-to-market approach.
Set short- and long-term growth plans aligned with profitability.
Own the P&L and overall financial performance of the agency.
Work closely with Alchemist leadership to leverage group capabilities where relevant.
Client Leadership & New Business
Lead senior client relationships and act as the primary face of the agency.
Drive new business development and pitch strategy.
Build a stable portfolio of retained and project-based clients.
Ensure consistent quality of thinking, output, and delivery across accounts.
Team & Culture
Build and lead a senior leadership team across creative, strategy, and business.
Attract strong talent and create a culture of accountability and ownership.
Set clear performance standards while fostering a collaborative working environment.
Brand & Market Presence
Re-establish Triton as a credible and respected agency brand in the industry.
Build visibility through work, client success, and industry participation.
Ensure the agency’s reputation reflects both creative quality and business maturity.
Candidate Profile
The ideal candidate is likely to:
Be currently in a senior leadership role (No. 2 or No. 3) at a reputed advertising or marketing agency.
Have extensive experience leading new business processes, key client relationships, revenue streams, and handling teams.
Possess strong commercial understanding alongside creative and strategic judgment.
Demonstrate entrepreneurial intent and readiness to build an agency, having not previously had the opportunity to do so independently.
Be comfortable taking full ownership and accountability for outcomes.
Experience & Skills
15–20 years of experience in advertising, marketing, or integrated communications.
Proven track record in:
Business growth and revenue management
Client relationship leadership
Team building at scale
Strong understanding of both traditional brand communication and modern digital ecosystems.
High credibility with clients and peers in the industry.
Good To Have:
MBA in Marketing from a reputed institute
A failed (or could even be successful :) ) entrepreneurship stint.
Compensation Structure
The intent is to hire more of a Co-Founder/Business Partner than just a CEO/COO. Therefore, while there is openness to make this a worthwhile proposition, the ideal structure would have:
A base fixed salary to take care of basic EMIs of life.
Large performance variable component directly tied to revenue and business growth.
Long-term upsides including group ESOPs that can be discussed and compensating the expectations on the base fixed salary
Why This Role
Opportunity to be an entrepreneur without having to start from ground zero and invest anything but your time.
Entrepreneurial responsibility with institutional support and a legacy brand.
Meaningful leadership role with long-term growth potential.
Partnership-led structure rather than a conventional employment model.
Click on Apply to know more.