Website:
novaracx.com
Job details:
Company: Novara CX (www.novaracx.com)
Location: Fully Remote (Someone residing in Delhi-NCR)
Type: Full-time, Founding Team
Compensation: 100% Equity Based
About Us:
Novara CX is an early-stage startup building an AI-powered Customer Experience solution for India's fastest-growing D2C brands. We combine AI chatbots, human agents, and process consulting into a single subscription model.
For a comprehensive understanding, please visit www.novaracx.com.
Where we are right now:
- ✅ A working product (AI chatbot + human agent model)
- ✅ Deep domain expertise—founder led CX
- ✅ A clear, validated problem: D2C brands are bleeding money from refunds, slow responses, and broken CX
What we don't have yet:
- ❌ A large customer base
- ❌ Brand awareness or market position
- ❌ A structured sales pipeline
The reality:
We're at Day 1, building from the ground up. The product exists, the problem is real, and the opportunity is massive. What we need is a founding partner who can take us from pre-revenue to a thriving business with real customers and real revenue.
The Opportunity
This is not a job. It's a founding partnership.
You will own Marketing, Business Development, and Revenue Growth from day one. You'll work directly alongside the founder as a true co-builder—not an employee, not an early hire, but a partner with meaningful equity and a seat at the table where every decision is made.
Why join now?
- 🚀 You'll help build a company from Day 1—not join after it's already figured out
- 🎯 Direct impact on strategy, positioning, and company culture
- 📈 Opportunity to define and build a category (AI-powered CX for D2C brands in India)
- 💰 Meaningful equity upside
- 🏗️ Chance to build and lead the entire commercial function as we grow
Your Responsibilities
1. Own Business Development & Sales
- Build and manage a revenue pipeline from scratch
- Identify, reach out to, and close D2C brands as customers
- Lead the entire sales cycle: prospecting → discovery → pitch → close → handoff
- Develop sales playbooks, scripts, and processes
- Build relationships with D2C founders, heads of CX, and e-commerce operators
- Leverage founder networks, communities, and warm introductions to get first customer
- Validate pricing, packaging, and positioning through real market feedback
- Drive early revenue to achieve product-market fit
2. Build the Marketing Engine
- Develop and execute a go-to-market strategy from scratch
- Build brand positioning and messaging that resonates with D2C founders
- Create case studies, content (guides, videos, LinkedIn posts) that demonstrates expertise
- Drive awareness through LinkedIn, D2C communities, and founder network
- Build a content engine that generates leads organically
- Represent Novara CX at industry events, webinars, and D2C community meetups
- Turn our early traction into a compelling growth narrative
3. Shape Strategy & Direction
- Help define our expansion roadmap (D2C first → B2B verticals later)
- Work closely with the founder on positioning, sales materials, partnerships, and pricing
- Help build the company culture and attract future talent
- Play a key role in fundraising—help refine the investor narrative and pitch
- Shape the long-term vision—not just where we are today, but where we're going as a company
What We're Looking For:
Must-Have
- Entrepreneurial Mindset: You think like a founder, not an employee. You take ownership, move fast, and figure things out when there's no playbook.
- Proven Sales & BD Experience: 3–5+ years in SaaS sales, agency business development, or partnerships—with real results you can show.
- D2C Industry Knowledge: You understand how D2C brands operate, what their CX pain points are, and how to sell to founders and CX leaders.
- Marketing Expertise: Experience across digital channels, growth experiments, and brand positioning in a startup or agency environment.
- Strong Communication & Negotiation: You can package value clearly and build relationships at all levels.
- Comfort with Ambiguity: You thrive in an early-stage environment where priorities evolve quickly and there's no playbook yet.
Bonus If You Have:
- Existing relationships with D2C brands, Shopify agency founders, or startup communities in India
- Experience selling AI, SaaS, or marketing technology products
- Track record of taking a startup from pre-revenue to revenue generating
- Background in CX, customer support, or customer experience operations
What Success Looks Like in the First 60–90 Days
- ✅ First customer deals signed and onboarded
- ✅ A clear sales playbook with target personas, positioning, pricing, and outreach strategy
- ✅ A growing pipeline of warm leads and ongoing conversations
- ✅ A content engine creating consistent awareness and inbound interest
- ✅ Market feedback that refines our positioning and product direction
- ✅ Proof that the model works—real revenue, real customers, real case studies
What We Offer
Significant co-founder Equity stake that reflects your role as a founding partner.
What You'll Get
- Real ownership in a company with massive upside potential
- Direct influence over product, strategy, and culture
- Opportunity to build and lead the commercial team as we scale
- The chance to build something meaningful in India's booming D2C ecosystem
Why You Should Consider This
Let's be honest—this is not a job for everyone. You're coming into a pre-revenue startup. There's no salary initially. It's going to be hard work, rejection, and uncertainty.
But if you're someone who:
- Wants to build something from scratch
- Believes in the massive opportunity in AI-powered CX in D2C
- Is tired of being an employee and wants real ownership
- Has the skills to sell but wants to apply them to something you own
- Is ready for the rollercoaster of building a startup
...then this is exactly the opportunity you've been waiting for.
Novara CX is an equal-opportunity founding team. We're building something meaningful, and we're looking for the right partner to build it with.
If you're that person, let's talk.
Click on Apply to know more.