BigLive
Website:
biglive.com
Job details:
BIG FM, acclaimed as one of India's prominent radio networks, operates 58 stations, fostering
connections with over 35 crore Indians nationwide across 1.9K towns and 1.2Lacs villages. With over 100
influential Radio Jockeys (RJs), we amplify our reach and influence, leveraging their status as digital
influencers as well. Embracing the evolving zeitgeist, our brand ethos, as captured in 'Dhun Badal Ke Toh
Dekho,' advocates for catalyzing positive change in the world through a shift in mindset. As a vibrant
entertainment hub, we engage audiences across diverse platforms, not limited to radio. With wellestablished Intellectual Properties (IPs) in every local market, we foster strong regional connections.
Pioneering innovative formats, shows like 'Suhana Safar with Annu Kapoor' and 'Neelesh Misra's Yaadon
ka Idiot Box' continue to shape listenership trends. With an extensive reach and distinguished Radio
Jockeys, we catalyze intellectual and societal enlightenment. Our melodic guarantee, backed by
research, ensures resonance with our discerning audience. Featuring stalwarts and celebrities from
music, films, media, and entertainment enriches our broadcasts across pivotal markets. Our
programming, tailored to occasion, underscores our commitment to Corporate Social Responsibility
(CSR), seamlessly weaving in client initiatives. "Our original content, acclaimed and honored at
prestigious industry award ceremonies such as the EMVIES, ABBYs, Asian Customer Engagement
Awards, Indian Radio Forum, and the New York Festival, stands adorned with laurels. Driven by
entrepreneurial zeal, we craft bespoke brand solutions for industry stalwarts, inviting trailblazers to join
our transformative journey. Our pioneering Big World offerings transcend traditional radio,
encompassing influencer marketing, social media engagement, podcasts, experiential marketing, and
more.
Revolutionizing entertainment, transforming the Dhun of brand marketing
This position is for Cluster Head based at Ludhiana
DUTIES & RESPONSIBILITIES
• Demonstrate an understanding of the Business and where the customer currently exists in these areas#DhunBadalKeTohDekho
• Provide thought leadership
• Leverage best-in-class insights from outside the customer’s market to drive performance
• Foster thought leadership within account team
• Sell as per the rate card and constantly work towards increasing yield.
• Special focus on spikes and special days.
• Maintain target/achievement executive wise for your region.
Enhance Relationships
• Own executive level relationships with assigned customer
• Ensure execution of the Large Account Management Process framework to identify the most critical
initiatives and relationships. Work with the account team to lay out short-term and long-term plans to
enhance relationships at the appropriate level for the account.
• Manage the Reliance Broadcast value equation with the senior team of customer and ensure it is
understood and advanced
• Develop strong supplier relationships by obtaining alignment and developing and delivering on
mutually established goals
Drive Business Results
• Achieve or exceed budgeted goals for financials across the enterprise.
• Pursue new opportunities that align enterprise competencies with customer needs.
Enhance Talent
• Attract, develop and retain key talent to enable the execution of the collective goals of the customer
and enterprise
• Ensure succession plans are in place for critical roles
• Identify expected level of decision-making and risk-taking for team members
• Drive employee satisfaction by continuously enhancing the trust and skills of associates to make a
desired workplace
Manage Execution
• Demonstrate functional expertise in all facets via on-the-job development, educational and
networking opportunities
• Create and measure clear performance expectations with suppliers and the customer
• Execute new strategic initiatives for the account
• Identify and convert non radio advertisers
• Grow the brand count of the stations
• Focus on SME’s
• Access and allocate resources at the account level and access the enterprise
• Support account team in the development of sales plans
• Direct, delegate, and empower effectively, while having desire and ability to roll sleeves up as needed
• Ensure appropriate amount of support (time & resource allocation) for our top relationships#DhunBadalKeTohDekho
Client Servicing
• On time revert to client on briefs/proposals
• Post evaluations for all campaigns with a deal value of 10 Lacs per month and any other important
advertiser/campaign
• Objection handling
• Trade Marketing activities to be suggested at the beginning of a month
• Build and maintain business relationships with key clients and agencies.
Inter department co-ordination
• Work closely with the programming team and BIG solutions for creative ideas for the clients
• Ensure sales entitlements are as per the programming guidelines
• Seek assistance from marketing and content planning teams for key client pitches
Compliances
• Make sure the advertisements are as per the government guidelines.
• Ensure all the release orders, schedules and terms and conditions are stamped and signed by the
client/agency
• All internal and external documentation is as per the company policy
• Ensure no revenue leakage
Others
• Closely monitor the inventory in stations of your region and suggest pricing/packaging strategies
accordingly
• Track competition
• Be honest in your dealings
• Work in the best interest of the organization
• Follow the sales monthly process.
• Attend the revenue meeting regularly
• Service the key 10 clients of your region personally.
• Read Dan O Day books and subscribe to RAB and encourage the team to do so.
BEHAVIOURAL ATTRIBUTES:
● Innovative approach to brand issues
● High Ownership of responsibilities
● High sense of integrity
● Strong communication skills
● Fluent command over English
● Ability to work under pressure
● Willingness to address internal customer expectations
● Self Starter, High level of drive to give shape to new initiatives
● Learning Attitude
● Inspire Commitment - Logistics Teams towards superior execution#DhunBadalKeTohDekho
● Collaborative approach - Working with the Solutions & Programming team to build compelling
pitches
● Command the respect of the sales & logistics team
● Be an active guide and mentor towards their growth.
Required Qualifications and Skills
● MBA or a Post Graduate – Minimum 12-20years of relevant work experience is mandatory especially in Media space
● Experience of Sales / Marketing or Brand management and Concept Selling experience would be
an added advantage.
● Preferable Industries : Media
● Excellent communication skills, confident, enthusiastic, attention to detail, creative.
● Result Oriented and Capacity to operate in a growth environment that is increasingly competitive
Set the highest ethical and professional standards
● Comfortable with change
Click on Apply to know more.