Beverage Trade Network
Website:
beveragetradenetwork.com
Job details:
Account Manager – Sales and Customer Success, CPGBuyerAI
Location: Vadodara
Employment Type: Full-time, On-site
Company: Beverage Trade Network
Company Description
Beverage Trade Network is a global platform connecting beverage and consumer packaged goods producers with importers, distributors, retailers, hospitality groups, and other qualified buyers.
Through its competitions, trade shows, media platforms, buyer databases, and business intelligence solutions, BTN helps companies discover new business opportunities and expand their distribution.
CPGBuyerAI is BTN’s buyer intelligence and business development platform. It helps brands and suppliers identify relevant buyers based on their product category, target market, preferred sales channels, and distribution goals.
Role Description
Beverage Trade Network is looking for a confident, organized, and sales-focused Account Manager to manage the complete customer journey for CPGBuyerAI—from product demonstrations and sales conversion to onboarding, buyer-lead delivery, account support, and renewals.
The Account Manager will communicate with prospects and customers in the USA, UK, Australia, and other international markets through phone calls, email, LinkedIn, and Zoom meetings.
The person will be responsible for understanding each customer’s business goals, demonstrating CPGBuyerAI, converting qualified prospects into paying customers, setting up new accounts, configuring buyer-search goals, coordinating verified buyer-lead delivery, and providing ongoing customer support.
This is a hands-on role that requires strong English communication, confidence in speaking with international decision-makers, sales discipline, attention to detail, and the ability to coordinate closely with BTN’s data and technology teams.
Key Responsibilities
Sales and Product Demonstrations
- Contact and follow up with qualified CPGBuyerAI prospects.
- Communicate with prospects through phone calls, email, LinkedIn, and Zoom.
- Understand each prospect’s products, target markets, buyer requirements, and distribution goals.
- Schedule and conduct professional CPGBuyerAI platform demonstrations.
- Customize each demonstration according to the prospect’s product category, market, and sales objectives.
- Present the most suitable subscription, buyer-data package, or additional service.
- Answer questions related to the platform, buyer relevance, data quality, pricing, delivery, and expected outcomes.
- Send proposals, service details, payment links, and follow-up communications.
- Handle objections and move qualified prospects toward payment.
- Meet agreed targets for calls, demonstrations, proposals, conversions, and revenue.
- Maintain complete and accurate prospect records in the CRM.
Customer Onboarding and Account Setup
- Take ownership of the customer relationship immediately after payment or account allocation.
- Create new user accounts and provide platform access.
- Conduct onboarding calls and explain how the platform and buyer-delivery process work.
- Collect complete information about the customer’s company, products, pricing, existing distribution, target markets, and buyer requirements.
- Help customers define their ideal buyer profiles based on geography, company type, sales channel, product category, and job title.
- Add and configure customer goals within the platform.
- Assign monthly, competition-related, promotional, and add-on credits to customer accounts.
- Ensure all account information, buyer goals, and delivery requirements are correctly recorded.
- Send account-creation, onboarding, and batch-ready communications to customers.
Buyer Lead Generation and Verification
- Use CPGBuyerAI, approved AI tools, online research, and Google to support buyer-lead generation.
- Coordinate with BTN’s data team to generate leads according to each customer’s approved goals.
- Review buyer companies and contacts to determine whether they match the customer’s requirements.
- Move leads through the appropriate verification and approval stages within the platform.
- Ensure the required number of verified buyer leads is prepared for every customer and add-on package.
- Monitor monthly lead-delivery commitments and prevent avoidable delays.
Data Quality Control
- Conduct detailed quality checks before buyer leads are released to customers.
- Verify company names, contact names, job titles, email addresses, websites, locations, and buyer categories.
- Identify duplicate, incomplete, outdated, invalid, or irrelevant records.
- Confirm that every selected contact matches the customer’s approved buyer criteria.
- Coordinate corrections and replacements with the data team before delivery.
- Maintain consistent data-quality standards across all customer accounts.
- Keep organized records of customer requirements, delivered batches, revisions, and approvals.
Customer Support and Account Management
- Serve as the primary point of contact for assigned CPGBuyerAI customers.
- Manage inbound and outbound customer emails and calls.
- Answer platform-related questions and resolve general user queries.
- Provide regular updates about account setup, lead preparation, delivery, and pending actions.
- Present completed buyer batches to customers and explain how the data can be used for sales outreach.
- Conduct follow-up calls after each delivery and collect customer feedback.
- Resolve valid data-quality issues and coordinate replacements where required.
- Maintain regular customer communication to encourage platform usage and satisfaction.
- Identify opportunities for renewals, subscription upgrades, additional buyer credits, and other BTN services.
- Prepare account reports covering leads delivered, work completed, pending tasks, customer feedback, and next steps.
Product and Technology Coordination
- Record and report platform bugs experienced by customers or internal teams.
- Reproduce and document issues clearly before escalating them to the technology team.
- Collect customer feedback and identify opportunities for product improvement.
- Prepare clear feature requests based on recurring customer needs.
- Follow up with the technology team until reported issues are resolved.
- Communicate relevant product updates and resolutions to customers.
- Maintain a strong feedback loop between customers, data operations, sales, management, and engineering.
Qualifications
- Bachelor’s degree in Business, Marketing, Sales, Communications, Information Technology, or a related field.
- Previous experience in account management, customer success, SaaS sales, data services, lead generation, business development, or platform operations is preferred.
- Excellent spoken and written English.
- Confidence in making international phone calls and speaking with business owners, exporters, sales directors, and senior decision-makers.
- Ability to conduct professional Zoom demonstrations, onboarding meetings, and account-review calls.
- Strong sales follow-up, presentation, persuasion, objection-handling, and closing skills.
- Strong attention to detail and the ability to perform accurate data-quality checks.
- Ability to understand customer requirements and convert them into clear buyer-search instructions.
- Strong organizational and project-coordination skills.
- Ability to manage multiple prospects, active customers, buyer batches, and deadlines simultaneously.
- Proficiency with spreadsheets, CRM platforms, email, presentations, online research, and video-meeting tools.
- Comfortable using AI tools for research, lead generation, and data verification.
- Interest in AI, buyer intelligence, international business, consumer products, or the beverage industry.
- Ability to work collaboratively with sales, data, technology, operations, and management teams.
Working Hours
This role involves communicating with prospects and customers in the USA, UK, Australia, and other international markets. The selected candidate must be flexible with working hours and available for scheduled international phone calls and Zoom meetings across different time zones.
Key Performance Indicators
- Number of international prospect calls completed.
- Number of CPGBuyerAI demonstrations conducted.
- Demo-to-proposal conversion rate.
- Proposal-to-payment conversion rate.
- Number of new paying customers acquired.
- Monthly sales and revenue generated.
- Speed and consistency of prospect follow-ups.
- New-account setup and onboarding completion rate.
- Accuracy of customer goals and buyer criteria entered into the platform.
- Number of verified buyer leads delivered.
- On-time buyer-lead delivery rate.
- Accuracy, completeness, and relevance of delivered buyer data.
- Customer query response and resolution time.
- Customer satisfaction and platform usage.
- Customer retention and renewal rate.
- Revenue generated through upgrades, additional credits, and data services.
- Accuracy and timeliness of CRM updates and account reports.
- Quality of bug reports and product-feedback documentation.
Ideal Candidate
The ideal candidate is an excellent communicator who enjoys speaking with international prospects and customers. They should be confident in conducting product demonstrations, disciplined with sales follow-ups, persuasive without being aggressive, and motivated to convert qualified opportunities into paid business.
They must also be highly organized and detail-oriented. The role requires someone who can manage account setup, customer goals, lead-generation coordination, data verification, delivery, support, feedback, and renewals without losing track of details.
This position is ideal for someone who can combine sales ability with customer-service ownership and strong operational execution.
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