About the Department
This position is under the direction and supervision of the Director of Public Works / Parks and Recreation and responsible for updating social media and website maintenance. Photographing special events and staff photos. Updating marketing materials and assisting with the City newsletter related to the 2040 Park Master Plan, GOAL PARKS, and funding options.
Position Duties
Essential Work Functions (Illustrative Only):
- Assist with writing, editing, and preparing articles for City residents and employees, including newsletters, brochures, flyers, and electronic communication as directed by Director of Public Works / Parks and Recreation.
- Serve as a City photographer and videographer. Take and prepare photos and video for web, social media, and print promotions.
- Assist with updating the City's website by creating and linking content and ensuring the site is current and relevant.
- Create, edit and publish videos for YouTube, website, and social media.
- Research trends and video tools.
- Create content for social media communication tools, monitor inquiries, complaints, and comments and respond to routine citizen requests or questions.
- Assist with the marketing and promotion of City services through special events, promotions, community events, public gatherings and related activities.
- Attend and assist in scheduling, participating in, or coordinating events and activities to market and promote the City, as needed (i.e., ground breakings, open houses, festivals, grand openings, recreation events, etc.).
- Measure campaign performance using analytics and reporting on Key performance indicators (i.e., return on investment engagement rates).
Other Work Functions (Illustrative Only):- Performs related work as required.
Minimum Qualifications
Minimum Qualifications of Education and Experience:
- High school diploma or equivalent.
- Possess, or be in the process of obtaining, a bachelor’s degree in communications, marketing, business administration or related field.
- Available to work for up to 25 hours per week and occasional evening and weekend hours.
- Possess a valid driver’s license with good driving history.
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Knowledge, Skills, and Abilities Required:- Strong copywriting, creativity, and visual storytelling skills.
- Knowledge of marketing communications concepts and ability to select proper communication channels.
- Ability to assist with projects, coordinate timelines and handle multiple priorities.
- Ability to update websites, create graphics, and produce social media content.
- Ability to effectively communicate both orally and in writing using various forms and in a variety of situations.
- Experience with Adobe Creative Suite, Microsoft Office, Canva.
- Knowledge of Facebook, LinkedIn, X (formerly Twitter), Instagram, YouTube and other various social media outlets.
- Must have a good driving history and the ability to pass a preemployment drug screen.
Persons with disabilities: the above is a general listing of job duties. Essential and non-essential functions may vary by individual position. Reasonable accommodations may be available for both essential and non-essential job duties.
Other Qualifications
Physical Demands and Work Environment:
In compliance with Americans with Disabilities Act, the following represents the Physical and Environmental Demands:
| Function: | 24% or Less | 25% - 49% | 50%-74% | 75% or more |
| Office environment |
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| X |
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| Sitting, standing |
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| X |
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| Walking, reaching, pulling |
| X |
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| Typing/data entry |
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| X |
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| Talking, hearing |
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| X |
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| Close and distance vision |
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| X |
| Color vision, depth perception, accommodation, field of vision |
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| X |
| Hazardous physical conditions | X |
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| Atmospheric Conditions | X |
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| Hazardous materials | X |
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| Extreme temperatures | X |
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| Intense noise | X |
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| Inadequate lighting | X |
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| Environmental | X |
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| Very Heavy Work (in excess of 25 pounds of force) | X |
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