About the Department
The Marketing Specialist is responsible for promoting programs, facilities, events, and initiatives within the Parks & Recreation Department. This role focuses on increasing community engagement, driving participation, and enhancing the overall brand and visibility of the department across all platforms.
Position Duties
Content & Social Media
- Manage and grow the department’s social media platforms (Facebook, Instagram, etc.)
- Create and schedule engaging content (photos, videos, graphics, reels)
- Capture on-site content at events, parks, and facilities
- Respond to comments, messages, and community engagement
Marketing & Promotions- Develop and execute marketing campaigns for programs, leagues, tournaments, and events
- Design promotional materials (flyers, brochures, digital ads, signage)
- Maintain consistent branding across all communications
- Promote seasonal offerings (summer camps, leagues, special events)
Website & Digital Presence- Update and maintain the Parks & Recreation website
- Ensure program listings, events, and registrations are accurate and up-to-date
- Assist with SEO and online visibility improvements
Event Support- Assist with planning and promoting department events and festivals
- Coordinate marketing timelines leading up to events
- Provide on-site support for major events (content capture, signage, promotion)
Community Engagement- Build relationships with local businesses, sponsors, and community partners
- Help promote partnerships, sponsorship opportunities, and initiatives
- Support public communication efforts and community outreach
Analytics & Reporting- Track performance of marketing campaigns and social media engagement
- Provide monthly reports on growth, reach, and program participation trends
- Use data to improve future campaigns and strategies
Minimum Qualifications
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. Relevant marketing experience may be substituted for the required education.
- Experience in social media management and content creation.
- Proficiency in design tools (Canva, Adobe Suite, etc.) and Microsoft Office products.
- Strong written and verbal communication skills.
- Ability to work evenings and weekends as needed for events.
- Passion for community engagement, recreation, and public service.
- Must possess valid driver’s license and be able to reliably commute to City facilities.
- Knowledge of marketing principles, branding, and public communication strategies
- Knowledge of social media platforms and content trends
- Knowledge of digital design tools (e.g., Canva, Adobe Suite)
- Knowledge of website management and basic SEO practices
- Knowledge of marketing analytics and performance tracking.
- Skill in creating engaging content (graphics, photos, videos, and written posts)
- Skill in managing social media platforms and increasing audience engagement
- Skill in designing promotional materials and maintaining brand consistency
- Skill in planning and executing marketing campaigns and timelines
- Skill in communicating effectively with the public and internal stakeholders
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Ability to work independently and collaboratively across teams
- Ability to engage with the community in a professional and positive manner
- Ability to think creatively and develop innovative marketing strategies
- Ability to work flexible hours, including evenings and weekends for events
Other Qualifications
Guidelines
- Guidelines include city and department policies and procedures. These guidelines are generally clear and specific but may require some interpretation in application.
Complexity/Scope of Work- The work consists of related administrative and customer service duties. Frequent interruptions contribute to the complexity of the position.
- The purpose of this position is to provide marketing and administrative support for department operations. Successful performance contributes to the efficiency and effectiveness of those operations.
Contacts- Contacts are typically with co-workers, other city employees, community partners, local businesses, media representatives, and the general public to promote programs, events, and initiatives.
- Contacts are typically to exchange information, motivate persons, negotiate matters, resolve problems, and provide services.
Physical Demands/Work Environment- The work is typically performed in an office while sitting at a desk or table or while intermittently sitting, standing, or stooping.
- May require some travel.
Supervisory and Management Responsibility