Flag job

Report

Paid Media Specialist

Min Experience

4 years

Location

Jaipur

JobType

Full Time

About the job

Info This job is sourced from a job board

About the role

Econnex is seeking a highly skilled Paid Media Specialist to lead and optimize our multi-million dollar Google Ads campaigns. This role requires a data-driven marketer with expertise in scaling paid media, optimizing for better ROI, and ensuring maximum efficiency in ad spend. You will be responsible for developing, executing, and refining strategies that scale our Google Ads budget from $5M to $12M+ while reducing CPA. If you thrive in a fast-paced environment and love working with performance-driven marketing, this role is for you! Campaign Strategy & Execution: Develop and execute high-impact Google Ads campaigns across Search, Display, YouTube, Discovery, and Performance Max. Scale campaigns efficiently, ensuring a 3X growth in ad spend while maintaining or reducing CPA. Implement dynamic ad targeting, audience segmentation, and AI-driven bid strategies. Lead expansion into new paid media channels (Meta Ads, TikTok, LinkedIn, Native Ads, etc.). Optimization & ROI Improvement: Continuously optimize ad creatives, bidding strategies, and keyword selection to maximize performance. Reduce wasted spend by refining negative keywords, audience exclusions, and dayparting strategies. Improve Quality Score, Ad Rank, and CTRs to lower CPC and increase conversions. A/B test landing pages, ad copy, and creative formats to maximize conversion rates. AI & Automation Implementation: Leverage Google Ads scripts, API automation, and AI tools for real-time optimizations. Implement automated budget pacing tools to dynamically adjust spend based on performance. Build and manage real-time dashboards to track campaign performance across all channels. Data Analysis & Performance Tracking: Use Google Analytics 4, BigQuery, and Data Studio to track full-funnel performance. Develop predictive models to forecast CPA trends and optimize budget allocations. Set up advanced attribution modeling (Data-Driven Attribution) to analyze multi-touch conversions. Competitive & Market Analysis: Conduct Auction Insights and Competitor Benchmarking to gain market share. Identify new growth opportunities in the paid media landscape. Stay up-to-date with Google Ads updates, algorithm changes, and industry trends.

About the company

CIMET Sales Pty Ltd ABN 72 620 395 726 ("CIMET"), Australian Credit Licence 546701, does not charge any fee for its services norcontact customers with any payment request. CIMET will have no liability whatsoever for any loss and/or damage suffered by anyone who falls victim to such scams. CIMET hereby disclaims all such correspondence and messages and warns its customers and the general public to disregard them and to exercise extreme caution at all times. If you suspect any fraud or receive any fraudulent calls, please contact CIMET at info@cimet.com.au.

Skills

google ads
performance max
youtube ads
display ads
discovery campaigns
google analytics 4
looker studio
bigquery
sql
excel
data visualization
conversion rate optimization
landing page testing
audience targeting
ai-driven campaign optimization
predictive analytics