Website:
pashet.in
Job details:
About The Opportunity
A fast-growing D2C fashion-tech brand in the premium athleisure & sustainable activewear space, we’re scaling our global digital footprint with data-driven, emotionally resonant marketing strategies. We blend performance storytelling, community-led growth, and AI-powered personalization to convert conscious consumers into loyal brand advocates—no legacy retailers, no intermediaries, just direct-to-consumer innovation across social, search, and emerging channels.
Role & Responsibilities
- Orchestrate the global brand narrative: lead positioning, creative campaigns, and messaging architecture across digital, social, and experiential touchpoints.
- Own P&L for marketing spend: drive ROAS, CAC, and LTV optimization via paid media (Meta, Google, TikTok), influencer ecosystems, and email/SMS automation.
- Build and scale a high-performance hybrid marketing team: direct remote managers across performance, content, brand, and growth disciplines.
- Partner with Product & CX to design retention flywheels: loyalty programs, UGC engines, and community-driven product feedback loops.
- Integrate marketing tech stack (CRM, CDP, analytics platforms) to unify customer journeys and trigger hyper-personalized content at scale.
- Present quarterly marketing ROI, funnel health metrics, and strategic recommendations directly to the CEO & Board.
Skills & Qualifications
Must-Have
- Meta Ads Manager
- Google Analytics 4
- CRM Platform (Klaviyo / Braze)
- Marketing Automation (HubSpot / ActiveCampaign)
- A/B Testing Tools (Optimizely / VWO)
- UTM & Attribution Modeling
- Brand Positioning Frameworks
- Marketing Analytics Dashboarding (Looker / Tableau)
Preferred
- Experience in D2C fashion or activewear verticals
- Familiarity with Shopify Plus or BigCommerce ecosystems
- Knowledge of TikTok Shop or emerging social commerce platforms
Benefits & Culture Highlights
- Zero commute, 100% remote — work from anywhere in India with flexible hours
- Equity stake + performance-linked bonuses based on CAC/LTV outcomes
- Access to premium wellness stipend, annual retreats, and branded product drops
Skills: marketing activation,positioning,d2c,digital
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